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Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch

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At its Worldwide Developers Conference in June, Apple announced that an Amazon Prime Video app would be coming to the Apple TV later this year.

No release date was given, but Apple's September iPhone event seemed like an ideal time for the app to see an official release. Unfortunately, that may not happen. In a piece on Apple's troubles establishing TV-related deals, Recode says that according to its sources, the app may not be live in time for debut at the iPhone event.

amazon prime apple tv
An Amazon Prime Video app is something that Apple TV owners have desired for years, as it is one of the only major streaming video services absent from the set-top box.

With no targeted launch date on the horizon, it isn't clear when the app will see a launch, but we can expect it before the end of 2017 based on Apple's initial announcement.

While an Amazon Prime Video app may not launch at Apple's September event, Apple TV enthusiasts do have one product to look forward to -- a fifth-generation TV with support for 4K HDR. The new set-top box, with an upgraded processor and perhaps other upgraded features, is set to launch in September alongside new iPhones and an LTE Apple Watch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

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Top Rated Comments

Asarien Avatar
Asarien
116 months ago
It's a video streaming app on a device specifically designed for streaming videos. "Not ready," my ass.

One of these two conglomerations is trying to play hardball and as usual, the customer loses out.
Score: 20 Votes (Like | Disagree)
larrylaffer Avatar
larrylaffer
116 months ago
Totally silly. Porting an existing iPhone/iPad app isn't *that* hard.
Score: 19 Votes (Like | Disagree)
coolbreeze Avatar
coolbreeze
116 months ago
Two of the most resource heavy, powerful, and rich companies on earth and they can't get an app to work.

Ok.
Score: 12 Votes (Like | Disagree)
M
mac.cali
116 months ago
I'd be shocked if they didn't have an app ready for when the ATV 4 was released.
Be shocked since ATV4 was released back in 2015.
Score: 11 Votes (Like | Disagree)
dtrj787 Avatar
dtrj787
116 months ago
I'm still waiting on that Netflix "TV" app integration.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
OldSchoolMacGuy
116 months ago
This has nothing to do with being unable to make the app work correctly. It's simply Amazon taking another dig at Apple and being difficult.

Amazon doesn't sell the Apple TV or Google Chromecast because they don't want those products competing with their own Fire TV. They don't sell the Google Home and will not sell the Apple HomePod, again because they don't want them competing with their Alexa. Their entire reason for not offering an Amazon Prime Video app for the Apple TV again was to push people to their own competing device instead.
Score: 5 Votes (Like | Disagree)
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