Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch

At its Worldwide Developers Conference in June, Apple announced that an Amazon Prime Video app would be coming to the Apple TV later this year.

No release date was given, but Apple's September iPhone event seemed like an ideal time for the app to see an official release. Unfortunately, that may not happen. In a piece on Apple's troubles establishing TV-related deals, Recode says that according to its sources, the app may not be live in time for debut at the iPhone event.

amazon prime apple tv
An Amazon Prime Video app is something that Apple TV owners have desired for years, as it is one of the only major streaming video services absent from the set-top box.

With no targeted launch date on the horizon, it isn't clear when the app will see a launch, but we can expect it before the end of 2017 based on Apple's initial announcement.

While an Amazon Prime Video app may not launch at Apple's September event, Apple TV enthusiasts do have one product to look forward to -- a fifth-generation TV with support for 4K HDR. The new set-top box, with an upgraded processor and perhaps other upgraded features, is set to launch in September alongside new iPhones and an LTE Apple Watch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
iPad mini 7 Review Thumb 1 sans text

Apple Expected to Release New Products on Next Four Fridays

Sunday October 18, 2026 11:01 am PDT by
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new...

Top Rated Comments

Asarien Avatar
120 months ago
It's a video streaming app on a device specifically designed for streaming videos. "Not ready," my ass.

One of these two conglomerations is trying to play hardball and as usual, the customer loses out.
Score: 20 Votes (Like | Disagree)
larrylaffer Avatar
120 months ago
Totally silly. Porting an existing iPhone/iPad app isn't *that* hard.
Score: 19 Votes (Like | Disagree)
coolbreeze Avatar
120 months ago
Two of the most resource heavy, powerful, and rich companies on earth and they can't get an app to work.

Ok.
Score: 12 Votes (Like | Disagree)
120 months ago
I'd be shocked if they didn't have an app ready for when the ATV 4 was released.
Be shocked since ATV4 was released back in 2015.
Score: 11 Votes (Like | Disagree)
dtrj787 Avatar
120 months ago
I'm still waiting on that Netflix "TV" app integration.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
120 months ago
This has nothing to do with being unable to make the app work correctly. It's simply Amazon taking another dig at Apple and being difficult.

Amazon doesn't sell the Apple TV or Google Chromecast because they don't want those products competing with their own Fire TV. They don't sell the Google Home and will not sell the Apple HomePod, again because they don't want them competing with their Alexa. Their entire reason for not offering an Amazon Prime Video app for the Apple TV again was to push people to their own competing device instead.
Score: 5 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
4 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
6 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago