Facebook Turns to Instagram to Drive Engagement of Facebook Stories - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Facebook Turns to Instagram to Drive Engagement of Facebook Stories

by

Instagram is currently testing a new feature that allows users to share new Instagram Stories directly to their Facebook account. The feature, first reported by Mashable, appears to be Facebook's latest attempt to increase the visibility of Stories in its main app, essentially by getting users of its more visual-oriented Instagram network to double-post stories as Facebook Stories.

instagram to facebook stories


As part of the test, which is likely only a partial rollout for now, Instagram users see a new option to share their newly captured photos and videos as a Facebook Story as well as an Instagram Story, according to screenshots posted to Twitter.

The experiment appears to suggest that Facebook Stories, which the company launched in April, have failed to be a hit with the social media network's users. Like Snapchat and Instagram Stories before them, Facebook Stories let users post a picture or video onto their feed, which disappears 24 hours later.

Facing poor adoption of a feature that appears at the top of the news feed, Facebook initially tweaked the UI to look less bereft by showing ghost-like, grayed-out profile pictures of friends, regardless of whether they've ever posted a Facebook Story. But it looks like that hasn't had much effect either.

By contrast, Instagram Stories enjoy high engagement and are reportedly used by 250 million people daily. In fact, Instagram's success has allowed it to remain largely free of encroachment from its parent company until now, so Facebook's attempt to siphon off some of that success to its core app implies this could be a last-ditch attempt to save Facebook Stories before the feature's removed for good.

Tags: Facebook, Instagram

Top Rated Comments

S
Smartass
116 months ago
They still dont get it do they... Facebook is on a highway to MySpace.

The only future for facebook that i see is if it remains only as a place for business, since all companies use facebook these days for displaying info and other stuff.
Score: 5 Votes (Like | Disagree)
FirstNeverFollows Avatar
FirstNeverFollows
116 months ago
Facebook seems to still think that people are using Facebook. Nope Snapchat/Instagram are the ****.
Score: 4 Votes (Like | Disagree)
R
Ries
116 months ago
There seem to be an unavoidable cycle to "internet" services. Something sleek "service"/"webpage" emerges. People flock to it. They keep adding features none asked for. They neuter / hide / bloat their main service to drive people to the features none asked for. To the point only a third of the displayed content is what you visit for. Something new sleek appears and they die bloated and alone.
Score: 3 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
116 months ago
Are kids these days even signing up to Facebook anymore? Of course i can only speak for myself but i dont remember the last time someone posted a „status update“ or even images. All i see is memes people like. However it might as well just be their stupid algorithm hiding everything of actual „value“ from me
Score: 1 Votes (Like | Disagree)
P
phobos512
116 months ago
There seem to be an unavoidable cycle to "internet" services. Something sleek "service"/"webpage" emerges. People flock to it. They keep adding features none asked for. They neuter / hide / bloat their main service to drive people to the features none asked for. To the point only a third of the displayed content is what you visit for. Something new sleek appears and they die bloated and alone.
That's because the "sleek" services are started by "disrupters" who then decide they like money. So they cow tow to big corporations for funding, eventually lose their way, cash out, wash rinse and repeat.
Score: 1 Votes (Like | Disagree)
H3LL5P4WN Avatar
H3LL5P4WN
116 months ago
I couldn't care less. All I want is a chronological feed back in Instagram.

Maybe evict that deadbeat tenant Android out as well, but that will never happen.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

meta logo new%402x

EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules

Friday July 10, 2026 5:37 am PDT by
Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules. In preliminary findings published on Friday, the Commission said that its investigation into features such as infinite scroll, autoplay, push notifications, and highly personalized recommender systems, found that Meta "did not...
Read Full Article • 292 comments
meta ai

Meta's New AI Image Tool Can Use Your Public Instagram Photos by Default

Wednesday July 8, 2026 1:52 pm PDT by
Meta is rolling out a new feature that lets people use public Instagram posts and reels to generate AI content, and it's turned on by default. If you have an Instagram account that's not set to private, there is a setting allowing anyone to generate content on Meta AI using your images and videos. The option was added to support Meta's new image generation model, Muse Image. Muse Image is...
Read Full Article • 68 comments
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
Read Full Article • 202 comments