Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way'

Apple CEO Tim Cook recently sat down for a wide ranging interview with The Independent alongside several app developers where he discussed augmented reality in its current incarnation on the iPhone and provided a bit of insight into Apple's plans for future devices that could potentially take advantage of augmented reality, like smart glasses.

As is typical, Cook refused to comment on products Apple has in development, but when questioned about the topic, he said the technology to create a pair of augmented reality smart glasses "in a quality way" does not exist today.

"But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that.

"The field of view, the quality of the display itself, it's not there yet."

Cook went on to say that Apple will only ship a product that's the best, reiterating that the company doesn't care about being first to new technology. "We want to be the best and give people a great experience," he said. "But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied."

googleglassaugmentedreality

Google Glass augmented reality glasses

Rumors have suggested Apple is working on a pair of augmented reality smart glasses and has experimented with multiple prototypes, but based on both Cook's statement today and past rumors, a wearable Apple-branded augmented reality product is still a ways off.

Recent information has suggested augmented reality smart glasses are at least a year away or longer, with Apple aiming to figure out the "most compelling application" for an AR headset.

Though the technology does not exist today in Cook's opinion, he did provide some hope for a future AR wearable from Apple. "Most technology challenges can be solved, but it's a matter of how long," he said.

The rest of Cook's interview, which can be read over at The Independent and is well worth checking out, focuses heavily on ARKit and augmented reality. As he has done many times in the past, Cook said AR is huge, will be used by everyone, and will take off much like the App Store or multi-touch functionality.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
apple vision pro orange

Apple Releases visionOS 27.2

Monday October 26, 2026 10:46 am PDT by
Apple today released visionOS 27.2, the first big update for the visionOS 27 operating system that runs on the Apple Vision Pro. visionOS 27.2 can be downloaded by opening the Settings app, selecting the General section, and choosing Software Update. Installing the update requires the headset to be removed, and a progress bar appears on the EyeSight display. The visionOS 27.2 update...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates

Monday October 19, 2026 10:25 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has seeded the release candidate versions of watchOS 27.2, tvOS 27.2 and visionOS 27.2. The RCs come a week after Apple released the fourth betas. Registered developers can download the betas through the Settings app on each device. There's no word on what's being added in visionOS 27.2 and tvOS 27.2, but...

Top Rated Comments

PickUrPoison Avatar
119 months ago
In 3 years time when they announce the product, Apple will say that they have been developing this techonlogy over the past 10 years...
Which will be a true statement. And since Steve Jobs was involved for the first couple of years, the Cook haters will give Jobs all the credit, and mark the tenth anniversary of saying Cook should be fired.

Such is life on the MacRumors forum lol.
Score: 27 Votes (Like | Disagree)
119 months ago
Tim Cook "We are not working on any smart glasses.." Behind closed doors- "so how are the smart glasses coming along?"
Score: 26 Votes (Like | Disagree)
JaydenWalter Avatar
119 months ago
In 3 years time when they announce the product, Apple will say that they have been developing this techonlogy over the past 10 years...
Score: 25 Votes (Like | Disagree)
vertsix Avatar
119 months ago
your company has $200 billion in the bank though like make the technology
Score: 24 Votes (Like | Disagree)
Kaibelf Avatar
119 months ago
your company has $200 billion in the bank though like make the technology
How about you do it and let Apple decide what to do with their money?
Score: 17 Votes (Like | Disagree)
iapplelove Avatar
119 months ago
Seriously though, who really wants to wear those glasses, ever?
Score: 13 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
6 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
16 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
18 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago