Apple Promotes Apple Music With Short Video Featuring Album Covers
Apple this morning shared a new Apple Music video on its YouTube channel, which artistically highlights album covers from a range of artists like Sia, FKA Twigs, Kesha, Fleetwood Mac, and more.
The 38 second spot is designed to promote Apple Music, the company's streaming music service. It features a series of clips depicting album art overlaid on the Apple Music logo, interspersed with images of artists.
Know what's next. Now. Discover millions of songs, always ad-free with Apple Music.
Apple Music has been steadily growing in popularity since its June 2015 debut. As of late September, Apple Music had more than 30 million paid subscribers. Comparatively, Spotify, the main Apple Music competitor, has 60 million paid subscribers.
Apple has aimed to increase interest in its service through a wide range of exclusives, including exclusive album releases, documentaries, and television shows like Carpool Karaoke: The Series and Planet of the Apps.
Popular Stories
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors.
"Page Not Found," says Apple. "Give this a spin instead."
Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found."
The easter egg is only...
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity.
In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
As spotted by Hidde Collee, the Apple Music page on Apple's website now has the updated branding that Apple officially introduced earlier today.
Apple Music has a new black-and-white logo and app icon, with Apple doing away with the red color scheme that it previously used for the streaming music service.
In a YouTube video released earlier today, Apple showed how the new Apple Music...
