Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon.
The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street.
Past Apple holiday ads have been well-received and have even won awards, including the company's 2013 ad "Misunderstood," featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.
Last year's ad featured Frankenstein's monster participating in some holiday cheer.
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Wednesday June 3, 2026 11:08 am PDT by Joe Rossignol
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
