Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs
Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.
The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.
This is Apple's first longer-form HomePod ad. The company previously shared a series of
short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be
played on television.
Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website for $349.
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Apple today dramatically increased device prices across multiple product lines.
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After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...
While the Apple TV, HomePod, and HomePod mini have not been updated in several years, all three products received price increases worldwide today.
Here is a summary of the price changes for these products in the United States:Apple TV (Wi-Fi): $129 → $199
Apple TV (Wi-Fi + Ethernet): $149 → $249
HomePod: $299 → $349
HomePod mini: $99 → $129Apple also raised prices on Macs, iPads, and more,...
