Apple Engineers to Discuss AR/VR, Display Technology at Display Week in May - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Engineers to Discuss AR/VR, Display Technology at Display Week in May

by

Apple engineers are slated to join in on several discussions covering display technology and augmented/virtual reality at Display Week, which is set to take place at the Los Angeles Convention Center from May 22 to May 25.

Apple's Cheng Chen, a director of Display Optics and Platform Technologies, will kick off the event chairing a keynote session that covers three discussions: "OLED Leading to the New Experience of Display," "Reactive Displays: Unlocking Next-Generation VR/AR Visuals with Eye Tracking," and "Blue LEDs and Transformative Electronics for Developing Sustainable Smart Society," with speakers Deqiang Zhang (CEO of Visionox), Douglas Lanman (Director of Computational Imaging at Oculus Research), and Hiroshi Amano (Director of the Center for Integrated Research of Future Electronics), respectively.

displayweekapple
Engineers from Apple will also chair and co-chair a range of discussion sessions, outlined below:

  • AR/VR I Display Systems
  • OLED Driving and Compensation
  • Micro-LED Epitaxial Semiconductor Materials & Manufacturing
  • Image Processing (Display Electronics)
  • Micro-LED Device Processing and Hetero-Integration
  • Novel OLEDs
  • Micro-LED System Integration and Applications
  • Capacitive-Touch Displays
  • Projection: Screen Technology
  • QD Electroluminescence I
  • Fingerprint Sensing and Optical Sensing Displays
  • Color Gamut
  • Enhancements to AR/VR

Apple engineers will also serve as moderators at two Monday seminars, including "SE-8: Artificial Intelligence: Image Recognition and Visual Understanding with Deep Learning Techniques" and "Quantum-Dot Displays: Advances and Outlook."

Apple has always been a notoriously secretive company, but over the course of the last several years, Apple has been loosening restrictions and allowing its engineers and researchers to publish papers and share their work in an effort to contribute to the research community. This decision also allows Apple to continue to attract top employees who might not otherwise join the company without being able to share their research.

The Display Week event is designed for and limited to professionals who are part of the display industry. It is hosted by the Society for Information Display and will be attended by many of the world's most prominent technology companies.

Top Rated Comments

111 months ago
I'm interested in hearing more about Micro-LED.
Score: 1 Votes (Like | Disagree)
Avieshek Avatar
111 months ago
Here hoping to:

* “Rec.2100 12-bit Colour Gamut” and the progress to 16-bit colour variety.

* Red-Green-Blue-Yellow-White (RGBYW) Colour pixels from the conventional RGB to allow more colour separation and uniform brightness to white backgrounds for the age of emissive-display-technologies (OLED, Micro-LED, Quantum-Dots)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....