Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID
Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.
In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.
Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like
Face ID,
Animoji,
Portrait Mode, and
Portrait Lighting.
This minute-long video will likely be aired on television in the coming days and weeks.
Popular Stories
Apple has published a new ad to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to "Keep data trackers off your back."
In a new Privacy on iPhone segment titled "Safari helps block data trackers," the ad shows users of rival phones in everyday situations having to live with data trackers as they browse. The trackers are...
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.
The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.
Apple marketing chief Greg Joswiak shared the video on social ...
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...