Apple Watch Boosts Verizon Activations Amid Phone and Tablet Subscriber Loss - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Watch Boosts Verizon Activations Amid Phone and Tablet Subscriber Loss

Verizon, the largest carrier in the United States by subscriber count, saw a monthly subscriber increase of 260,000 during the first quarter of 2018, reports Bloomberg, largely due to an increased number of smart watch activations.

The company actually lost phone and tablet subscribers last quarter, but the dip in subscribers did not hurt its bottom line because of smart watches, wearables, and other connected devices like vehicles.

verizonsubscriberincrease

Image via Bloomberg

Verizon says it added a total of 359,000 subscribers who are using smart watches and other devices during the quarter, making up for the loss of 24,000 phone customers and 75,000 tablet customers.

There was no breakdown in the number of activations by specific device, but Verizon's jump in smart watch subscribers comes following the September release of the Apple Watch Series 3, the first Apple Watch with LTE connectivity.

The Apple Watch Series 3 allows customers to use the Apple Watch sans iPhone for the first time, as it has its own cellular connection. Verizon and other carriers charge customers $10 per month to add a smart watch to an existing smartphone plan.

Verizon shared the numbers during its first quarter 2018 earnings results, released this morning. Verizon stock has since surged as much as 3.6 percent.

Related Roundup: Apple Watch 11
Tag: Verizon

Popular Stories

apple world surf league video

Apple Shares Video on How Pro Surfers Use Apple Watch During Competition

Tuesday June 23, 2026 9:57 am PDT by
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing. Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
series 10 apple watch titanium digital crown

Report: Apple Watch Redesign Coming Next Year With New Band System

Tuesday June 30, 2026 8:45 am PDT by
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker. In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...
3 4 24 Sport Band Refresh Feature

Sketchy Rumor Claims Apple Watch Series 12 Could Introduce Sensor in Band

Friday July 3, 2026 8:54 am PDT by
The Apple Watch Series 12 could ship with a new health sensor built directly into one of its bands, according to a sketchy rumor from a known leaker. The leaker known as "Kosutami" says the sensor will be injection-molded into a silicone band, and only a silicone band, apparently because Apple has not yet solved how to embed similar hardware in bands made from other materials. No detail was...

Top Rated Comments

toomanydatsuns Avatar
108 months ago
I don't think people stay with their cellular watch plan long. It's fun for a while then people realize they're wasting money on it.
My exact experience. I wanted stainless, didn't care about LTE. Figured I'd try it because of Verizon's promotion, but... All the apps I use regularly on the watch require a connection to my iPhone to function, so... What's the point? Some future watchOS that allows watch apps to operate more independently from the iPhone would make this really compelling. But then again, so would a first party Podcasts watch app, and we're all still holding our collective breath for that one.

So, right now, it's $10 a month so that I can make and recieve phone calls (which I do maybe twice a month, max), and stream Apple Music in the rare event that I go for an outdoor run somewhere that has good LTE coverage. Not really worth it. At least I get a bright red crown so I can let other people know that I have the new hotness.
Score: 9 Votes (Like | Disagree)
108 months ago
I don't think people stay with their cellular watch plan long. It's fun for a while then people realize they're wasting money on it.
Score: 7 Votes (Like | Disagree)
108 months ago
People might be trying it out, in the end it’s not going to succeed at the ridiculous $10 a month, especially with ‘increasing’ iPhone costs. It should be $5 and in cases where it’s the same as their phone plan but accessible via the watch, it should be free or at the very most $1 a month.
Score: 5 Votes (Like | Disagree)
108 months ago
Wow, what a way to spin things, all of those watch activations are people who still have phones on Verizon, otherwise the watch service won't work anyway. So ultimately this means that while people added watches, overall they still lost subscribers, they just got some subscribers to add watches.
Score: 2 Votes (Like | Disagree)
TallManNY Avatar
108 months ago
I know everyone has their own use case, but my experience has been quite the opposite. I’m on the lake quite a bit with my jet ski, and LOVE the fact that I can stay in touch having nothing but my watch on me. Well that and a wetsuit. ;)
That does sound like the perfect use case! Seriously, I bet Apple has considered using a jet ski in an add for the watch. Me, I'm glad I went cell free since even when I take the occasional jog, I carry my phone.
Score: 1 Votes (Like | Disagree)
Endorphine88 Avatar
108 months ago
As a Verizon customer, this is my experience. It’s not better than anyone else’s service (in Chicago/NYC where I spend most of my time) and it’s more expensive.

Also, if carriers had any sense at all, AW service would be a free or very low-cost add-on to existing plans. I would stick with Verizon if they would do that, but they are too short-sighted.
I think $10 a month for an add-on that allows you to use most major functions of your phone without being tethered to it is totally reasonable.
Score: 1 Votes (Like | Disagree)