Apple Shares New Ad Highlighting Portrait Lighting on iPhone X
Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.
Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.
Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.
According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).
Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.
Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.
Popular Stories
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives.
In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock.
The second video features a man named Josh, who used the Apple...
Apple today shared a new Apple Card ad highlighting how quick it is to apply, get approved, and make purchases.
In the spot, a therapist is listening to a patient drone on when a cheap flight pops up on her iPhone. Her wallet is across the room and she can't get up to grab it, so she opens up the iPhone Wallet app, applies for an Apple Card, and is able to purchase a flight within a couple...