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Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.

Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.


Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.

According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).

Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.

Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.

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Top Rated Comments

TwoBytes Avatar
107 months ago
so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?

hmmm...
Score: 8 Votes (Like | Disagree)
RealAppleFan Avatar
107 months ago
That'sOneGreatAd

-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
Score: 3 Votes (Like | Disagree)
mattopotamus Avatar
107 months ago
I love the portrait mode, but the lightnings just never turn out right when I try the other options.
Score: 3 Votes (Like | Disagree)
PaulRustad007 Avatar
107 months ago
Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as well.....it just does not do what they advertise it to do. Some settings, it is awesome, others not so much.


This one is good.......

this one is not.....

I love this one.....


So, its an OK feature some of the times.....

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Score: 2 Votes (Like | Disagree)
Vjosullivan Avatar
107 months ago
Tim Cook can run a trillion dollar company on a iPad Pro
An iPad Pro and 100,000 people to actually do stuff.
Score: 1 Votes (Like | Disagree)
107 months ago
Total BS advertising. Makes me question apples morals.
Score: 1 Votes (Like | Disagree)