New Zealand Commerce Commission Warns Apple About Misleading Consumers - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Zealand Commerce Commission Warns Apple About Misleading Consumers

by

The New Zealand Commerce Commission today sent a warning to Apple over concerns that the company misled customers about their replacement rights under the Consumer Guarantees Act and Fair Trading Act, reports the New Zealand Herald.

According to the commission, Apple may have violated New Zealand consumer law by telling customers its products have a two year warranty and also referring customers who purchase non-Apple branded products from Apple to the manufacturer for warranty issues.

ipadwatchiphone
From an eight-page statement released by the Commerce Commission:

We consider that Apple is likely to be misleading consumers by trying to exclude its liability for non-Apple branded products. If this behaviour is continuing, we recommend you take immediate action to address our concerns and seek legal advice about complying with the Fair Trading Act."

The New Zealand Herald says the Commerce Commission began an investigation into Apple's practices in April 2016 after receiving complaints from consumers who sought repairs from Apple but were told that their products were covered by consumer law for just two years.

Under the Consumer Guarantees Act, there is no set two-year period after which it expires, with the act instead outlining a set of requirements for consumer devices regarding build quality (products must be free from defects).

According to Commissioner Anna Rawlings, businesses should not base warranty decisions in New Zealand "solely on how long a consumer has owned a product." Instead, the "reasonable lifespan" depends "very much on what that product is" and each fault must be assessed "on its own merits."

During the investigation, the commission also said that Apple is "likely to have misled" consumers by excluding liability for non-Apple products. Apple is responsible, says the commission, for "compliance with consumer guarantees applying to all products it sells, even if it is not the manufacturer."

There were also some issues discovered around the availability of spare parts and repairs after one New Zealand customer was told he could have a maximum of four replacements for a faulty product.

The commission says Apple made voluntary changes to address some of the concerns that were raised, including making it clear to Apple employees in New Zealand that consumer law rights are not bound by a set time period. The commission believes Apple will consider and fix the other issues that were raised during the investigation.

Top Rated Comments

110 months ago
So the law several vague statements instead of an objective time frame? That's crazy pants.

Pass a law for a longer warranty period fine, but an 'it all depends' regulation helps neither the consumer nor the manufacturer.

Is there a strong attorney lobby in New Zealand?
No because you don't need a lawyer. If the claim is under something like NZ$15,000 you take it the small claims court where lawyers are not allowed.

The Consumer Guarantees Act allows for variable time frames because no one expects a 5 year life from a cheap piece of Chinese junk bought for $150, but they can expect that from Apple "premium" marketed products.

And this applies to spares too, so it is NOT reasonable for a spare mother board to cost more than the computer in 3 years time. I have used the CGA to get a MacBook repaired when the mother board died at 3 1/2 years, a GPS unit that lost all its data at 18 months old, a camera that was 2 days outside of its 12 month warranty, and have helped others make successful claims. The CGA applies to workmanship too, one claim I helped with was with a Harley Davidson where they rebuilt the motor but failed to replace the oil filter and wash the sump out properly, the end user had it seize on them after about 200km, they got the price of having it rebuilt professionally.

Legislation like the CGA show the the government is working for the PEOPLE, the ones who elected them, and not for the corporations..
[doublepost=1527642159][/doublepost]
This is a bit confusing to me so let me see if I get this right:

If I buy a MacBook Pro and, say, a third-party hard drive (let's say LaCie) from the Apple Store. Then the hard drive stops working at no fault of my own. Does that mean Apple isn't allowed to refer the customer to LaCie's customer support? Becuase based off of how I understood the article, this is where my conclusion leads to. I'd be happy if someone were to clarify this for me.
Correct, the FIRST port of call is always the place you bought it from. The end consumer has no obligation to go any further back down the supply chain.
IF the shop you bought it from no longer exists, then you can go back along the supply chain with the same right.

You don't even need to be the original owner. So long as there is no unreasonable damage (ie it has been opened beyond what is reasonable , or dropped, etc) then the act still applies. You can reasonably expect for example a refrigerator to last 10+ years.
Score: 13 Votes (Like | Disagree)
Nermal Avatar
110 months ago
So they have no specific time period for how long the warranty has to last, just vauge language, and they are responsible for warranty on third party products sold in their stores? That just seems ridiculous.
Consider situations like the infamous 2011 MacBook Pros with the faulty video chips. It's a well-known problem and if it was to occur on my machine today then it'd be treated as a manufacturing defect and would not be related to my handling of the machine. It's reasonable to expect that it'd be covered under the CGA.

As for warranty on third-party products, I don't see why that's ridiculous. If you sell a product then you're responsible for its quality. Don't sell flaky junk if you don't want to support it.
Score: 12 Votes (Like | Disagree)
110 months ago
Thanks guys, enjoyed my popcorn. US citizens in shock and surprise that a government they elect might actually work in their interest.
Score: 11 Votes (Like | Disagree)
110 months ago
Kiwi>Apple
Score: 11 Votes (Like | Disagree)
110 months ago
Sounds very similar to Australian law. Apple got in strife a few years ago, and now state that the warranty is at least two years on all their products. They also got rapped over the knuckles for third party products too.

Looks like a Apple didn’t learn their lesson, that even though the US Govt loves to screw over their constituents in favour of giant corporations, that doesn’t happen everywhere.
[doublepost=1527644267][/doublepost]
So they have no specific time period for how long the warranty has to last, just vauge language, and they are responsible for warranty on third party products sold in their stores? That just seems ridiculous.
The products should last for a reasonable period of time. For example, an expensive iPhone should last much longer than a junky Chinese Android. If you say your product is premium, the law makes you put your money where your mouth is.

Popcorn please while I watch all the US citizens handwringing.
Score: 9 Votes (Like | Disagree)
110 months ago
I love the outrage here! I was born in the USA but moved to NZ 13 years ago. I understand both places very well. The NZ system works just fine thanks!
Score: 8 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
3 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
5 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago