WWDC 2018 Conference Swag Includes Levi's Jacket and New Apple-Themed Pins - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

WWDC 2018 Conference Swag Includes Levi's Jacket and New Apple-Themed Pins

by

With one day to go before Apple's WWDC keynote, scheduled to begin at 10 a.m. Pacific Time, some developers have been sharing the contents of their conference swag bags on social media. Like last year, the items include a Levi's denim jacket and a collection of Apple-themed enamel pins.

wwdc18 swag pins


Apple introduced the popular pin packs at WWDC 2017 and kicked off collections with the old rainbow-themed Apple logo, the "hello" Mac greeting, the Swift and Metal logos, the original Macintosh, and emojis. Attendees also received a flag pin of their home country.

This year Apple has added several new pins to the mix, including an Animoji bear, a "mind-blown" emoji, a peace sign emoji a dogcow, and a California pin, amongst others.

The Levi's trucker jacket comes in black, includes fits and sizes for both men and women, and has two interior pockets large enough to fit an iPhone 8 Plus.

wwdc18 swag e1528051612942
In a subtle change from last year, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead, allowing owners to remove any reference to the conference if they so wish.

MacRumors will be in attendance at the keynote, with live coverage of the event beginning shortly after 8:00 a.m. Pacific Time. Stay tuned to MacRumors.com and our @MacRumorsLive account on Twitter. We've also put together a guide explaining all the ways you can watch Apple's WWDC18 Keynote live as it happens.

Top Rated Comments

supercoolmanchu Avatar
110 months ago
The pins are cute, but those jackets… why.
Right? How dare computer nerds wear denim! :rolleyes:

/s

Also it’s historicalriffic! The Bay Area is home to Levi’s, the original jeans/denim clothing company, and creators of the jean jacket.

So next time somebody asks why about this particular swag, you can repeat this info and ‘appear’ smart. :D
Score: 10 Votes (Like | Disagree)
tofagerl Avatar
110 months ago
In the timeless words of John Oliver -- "Cool..."
Score: 7 Votes (Like | Disagree)
110 months ago
Imagine if the first beta of iOS 12 is more stable than 11.4... :eek::D
Score: 6 Votes (Like | Disagree)
110 months ago
Black denim jacket... dark mode? :eek:
Score: 5 Votes (Like | Disagree)
110 months ago
In a subtle change from last year, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead,
As yet another way to cut costs, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead.

Fixed that for you.
Score: 4 Votes (Like | Disagree)
lostngone Avatar
110 months ago
Actually it's Clarus, the dog cow.

https://en.wikipedia.org/wiki/Dogcow
I don’t need wikipedia.. I was there! I swear kids these days. It is a Cow Dog!
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Latest Stories
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
31 minutes ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
1 hour ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
3 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
3 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
3 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
3 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
3 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
3 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
4 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
5 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
5 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
5 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
5 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
6 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
6 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
6 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
7 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
8 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
8 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
8 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
9 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
18 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago