Microsoft Takes on Apple's Entry-Level iPad With 10-inch 'Surface Go' Starting at $399 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Microsoft Takes on Apple's Entry-Level iPad With 10-inch 'Surface Go' Starting at $399

Microsoft yesterday unveiled the 10-inch Surface Go, the company's smallest and lightest tablet computer to date. Priced at $399, the device is aimed at the same $500-and-under market as Apple's 9.7-inch iPad, which starts at $329.

Looks-wise, the Go is basically a smaller version of the $799 Surface Pro, including the integrated kickstand and a front-facing camera above the 1800 x 1200 resolution IPS touchscreen display.

surface go
On the right side of the Go is a magnetic Surface Connector port for charging and connecting to a desktop dock, one USB-C port, and a headphone jack, with a microSD card slot located underneath the hinge.

Inside, the Go features a fanless Kaby Lake dual-core Intel Pentium Gold processor, 4GB or 8GB RAM, and 64GB or 128GB solid-state storage. Microsoft claims the Go has up to 9 hours of battery life.

Weighing in at 1.15lbs, the Go is slightly heavier than Apple's iPad. Like the Surface Pro, the Go supports the $99 Surface Pen (Apple added Apple Pencil support to its $329 iPad in March) and optional keyboard cover, which starts at $99 in black, with four color options costing $129. The optional Surface Mobile Mouse costs $35.


Off the shelf, Surface Go devices will run Windows 10 in "S mode", a streamlined version of Microsoft's desktop OS that only runs verified apps downloaded from the Windows Store, although customers can switch to the regular version of Windows 10 at no additional cost. For business customers, Microsoft is also offering a Surface Go with Windows 10 Pro installed for $449.

The $399 Surface Go ships August 2 in the U.S. and two dozen other markets, with Wi-Fi versions available initially and LTE versions to come later in the year.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...

Top Rated Comments

104 months ago
Windows S is going to hamstring this, given that you can only run apps from the windows app store.
no hamstring since you can upgrade to regular windows for free.
Score: 31 Votes (Like | Disagree)
sracer Avatar
104 months ago
Who is this for?
Those who want to experience the pain of Windows 10 in a more portable and affordable form-factor. :p
Score: 20 Votes (Like | Disagree)
flyinmac Avatar
104 months ago
Nice looking package with decent specs and options for the price point.
Score: 19 Votes (Like | Disagree)
104 months ago
There is such a lot of misinformation out there. If you are going to compare to Apple products, at least be fair. Windows 10 S means you can only install apps from the Microsoft store. It does run full Windows 10 home. You can upgrade, one way, to Windows 10 Home (Full) and install apps from anywhere. Most people, who just want to use the standard apps (Mail, Calendat, web etc) will find Windows 10 S more secure (which it is) compared to unrestricted. This is similar to Mac's Gatekeeper where you can set up a Mac to only install from App Store. An advantage of Gatekeeper is that you can turn this on. The downside is you can't get a Mac for $400 so with iOs, there is only the store.

Apart from that - it all depends if you want to use Windows or iOS. To me - the specs seem reasonable. You are not going to be gaming but you'll be able to use it as a good educational product if you want. I think it's a serious contender to the iPad if Windows is your thing. The only downside is it's too expensive once you add a keyboard (which you'll probably need) - wheras for an iPad, you can easily get away with not having one.
Score: 16 Votes (Like | Disagree)
104 months ago
I see the word pentium in the description and I can't help but think in 2018, that means running really slow. I could be wrong, but I think the advantages of the iPad far outweigh what this offers
So an iPad can do everything a MacBook running OS X can do and just as fast?

I understand there are people on here who use iPads as their primary computing device, but iPads are still an alternative to Mac’s, not a direct replacement.

Microsoft is finally trying to develop a class of devices that offer an alternative to a full-blown Windows PC instead of marketing these things as replacements.

To say that one of these devices should be able to do everything a Windows PC with an Intel Core i5 or Core i7 processor can do is simply an unfair comparison.
Score: 15 Votes (Like | Disagree)
jayducharme Avatar
104 months ago
I’m sure it will provide the same delightful user experience for which MS is famous.
Score: 15 Votes (Like | Disagree)