PSA: Apple's 2018 Back to School Promotion is Live in Europe Today - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

PSA: Apple's 2018 Back to School Promotion is Live in Europe Today

by

Apple today launched its annual Back to School promotion in the United States, Canada, and Mexico, and unlike the multi-week delay in past years, the 2018 edition has also gone live simultaneously in many European and Asian countries.

apple 2018 back to school
Participating countries in Europe, Asia, and the Middle East include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United Arab Emirates.

For a limited time, qualifying higher-education students, parents purchasing on behalf of higher-education students, and faculty and staff at both higher-education and K-12 institutions can receive a free or discounted pair of Beats headphones with the purchase of an eligible Mac or iPad Pro.

Apple is offering the choice of free BeatsX, Solo3 Wireless, or Powerbeats3 Wireless headphones with the purchase of any new MacBook, MacBook Pro, MacBook Air, iMac, iMac Pro, or Mac Pro. As usual, the Mac mini is excluded.

Apple is also offering free BeatsX or Powerbeats3 Wireless with the purchase of any new 10.5-inch or 12.9-inch iPad Pro, with the option to pay an extra amount that varies by country for Solo3 Wireless headphones. Like last year, Apple's sixth-generation iPad and iPad mini 4 models do not qualify for the offer.

The promotion runs until September 25 or October 2 of 2018 depending on the country, and is available through Apple's online store, retail stores, and authorized campus stores. Read the terms and conditions — UK version linked — for more details.

Popular Stories

european commission

Apple Defends Google Against EU Proposal to Give AI Rivals Access to Services

Wednesday May 13, 2026 9:08 am PDT by
Apple has stepped in to warn that EU proposals to force Google to open Android to competing AI services pose serious risks to user privacy, security, and safety. Apple's latest submission to the EU comes (via Reuters) in response to the European Commission's call for feedback on draft measures designed to help Google comply with the Digital Markets Act (DMA). The proposals would allow...
f1

Apple's F1 Streaming Ambitions Hit Wall as Sky Renews European Rights

Thursday May 14, 2026 4:44 am PDT by
Apple's interest in expanding its Formula 1 streaming deal for Apple TV beyond the United States may have stalled, after Sky Sports signed early renewals to retain the sport's broadcast rights across its largest European markets. Sky and F1 jointly announced on May 6 that Sky will remain F1's exclusive live broadcast partner in the UK and Ireland through the 2034 season, and in Italy through ...
Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...