Apple Releases New Beats Solo3 Wireless and UrBeats3 to Match iPhone XS and iPhone XR

Why do these still use a MicroUSB cable to charge?

This model was originally released in 2016. These are just new colorways.

They were released at the same time as the BeatsX, which charge using a Lightning cable.
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That makes little business sense at all. Why forgo potential sales to make a small segment of their customer base "brand happy"? Yes, these colors are targeted at iPhone users. iPhone users who have proven time and again they will buy the Beats regardless of the charging connector. This was true before the acquisition and it continues to be true today. Tech geeks and tech journos care about charging connectors. The general public just wants to avoid inconvenience. Possibly having to buy a lightning adapter would be an inconvenience. An unnecessary one. They're used to mUSB. If ain't broke, don't go trying to fix it. It ain't broke.

Then why do the BeatsX use a Lightning cable to charge? Which as I said above were released around the same time. Wouldn't the same logic about forgoing potential sales apply there? Why didn't it? If nothing else, Apple should be consistent.

I disagree. They should be Lightning. With the W1 chip and all, they're clearly targeting iPhone users with these.

That makes little business sense at all. Why forgo potential sales to make a small segment of their customer base "brand happy"? Yes, these colors are targeted at iPhone users. iPhone users who have proven time and again they will buy the Beats regardless of the charging connector. This was true before the acquisition and it continues to be true today. Tech geeks and tech journos care about charging connectors. The general public just wants to avoid inconvenience. Possibly having to buy a lightning adapter would be an inconvenience. An unnecessary one. They're used to mUSB. If ain't broke, don't go trying to fix it. It ain't broke.

Why do these still use a MicroUSB cable to charge?

This model was originally released in 2016. These are just new colorways.

Still no active noise cancellation????

I disagree. They should be Lightning. With the W1 chip and all, they're clearly targeting iPhone users with these.

The W1 chip isn't specific to Apple products. These headphones will work very well with all bluetooth devices.