Apple's iPhone-centric event that saw the launch of new iPhone XS, XS Max, and iPhone XR models has officially wrapped up, and with the culmination of the event, Apple has posted the full video of the new product unveilings on its website.
For those who were avoiding news of the event because of being unable to watch the video due to work or school, the full event video will offer the chance to catch up on all of the announcements.
Apple will eventually publish the event video on its YouTube channel, but in the meantime, the company has shared several of the videos that were shown on stage, which we've included below.
We'll have plenty more coverage of the new iPhone and Apple Watch announcements today, including a video highlighting everything that was debuted, so make sure to stay tuned to MacRumors.com.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
