Apple has taken its online storefront down in order to prepare for pre-orders for the iPhone XS, iPhone XS Max, and Apple Watch Series 4, with orders set to launch at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 14 in the United States.
In other countries, pre-order times will vary based on local time zone. Pre-orders will kick off at 5:01 p.m. in Sydney, for example, 3:01 p.m. in China, and 8:01 a.m. in the UK. For details on when pre-orders go live in your country, make sure to check out our post that lists all of the pre-order times.
Apple will plans to accept pre-orders through the Apple website and the Apple Store app. T-Mobile, AT&T, Sprint, and Verizon will all be accepting pre-orders for the iPhones and cellular Apple Watch Series 4 models in the U.S., as will major retailers like Target and Best Buy.
Pre-orders for iPhone XS and XS Max will be available from Apple at 12:01 a.m. PT in the following first wave launch countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
Pre-orders for the cellular Apple Watch Series 4 models will be available in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US.
Non-cellular Apple Watch Series 4 models will be available for pre-order in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Italy, Japan, Jersey, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the UAE, UK, US and US Virgin Islands.
Because it's not clear whether Apple has adequate supply of iPhone XS, XS Max, and Apple Watch Series 4 models, customers hoping to get one of the new devices on launch day should order as early as possible. We haven't heard word of shortages, but it's still always best to order as soon as you can.
The iPhone XS and XS Max, which are priced starting at $999 and $1099, respectively, are available in 64, 256, and 512GB configurations in Silver, Gold, and Space Gray.
Apple Watch Series 4 GPS-only models start at $399, while Apple Watch Series 4 models with GPS and LTE start at $499. Apple Watch Series 4 will be available in Silver, Gold, and Space Gray aluminum and stainless steel.
The first Apple Watch Series 4, iPhone XS, and iPhone XS Max orders placed today are expected to be delivered on Friday, September 21, the official launch date for the devices.
Pre-orders for the iPhone XR are not set to go live until October 19, so customers who prefer Apple's lower-cost device will need to wait until then to make a purchase.
