Hands-On With the New Nike+ Apple Watch Series 4 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Hands-On With the New Nike+ Apple Watch Series 4

Today is the official launch date of the new Nike+ Apple Watch Series 4 models, which were available for pre-order on September 14 alongside other Apple Watch Series 4 models, but had a later release timeline.

We got our hands on one of the new Nike+ Apple Watches this morning to show off the custom watch faces and the new reflective bands that Apple has designed.


Design wise, the Nike+ Apple Watches are identical to Apple's standard aluminum Apple Watch Series 4 models, with aluminum casings and Ion-X glass covering the display.

Nike+ Apple Watches are also priced the same and come in 40 and 44mm size options, but colors are limited to silver and space gray aluminum.

There are two perforated Sport Bands and two new Sport Loops made with a reflective fabric, which is a new option this year. The Nike+ model in our video is the 44mm Space Gray version with a Black Nike Sport Loop.

According to Apple, the new Nike Sport Loops are woven with a reflective thread that's meant to shimmer when the light strikes it for more peace of mind when running at night, but in our testing, it was pretty muted.

These reflective bands are exclusive to the Nike+ Apple Watch right now and can't be purchased separately.

In addition to the unique bands, Apple Watch Nike+ models also feature exclusive Nike+ watch faces that are not available on other Apple Watch models. There's a digital watch face and an analog watch face, both of which can be customized with different colors.

The new Nike+ Apple Watch models can be purchased from Apple at prices starting at $399 for the 40mm GPS version and $429 for the 44mm GPS version. LTE models cost $100 more.

Orders placed today from the Apple online store in the U.S. will not ship out until early November, but some retail locations do have stock for immediate pickup.

Nike+ Apple Watches are available in Australia, Austria, Bahrain, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, the UAE, the U.K., and the U.S.

Related Roundup: Apple Watch 11
Tag: Nike
Buyer's Guide: Apple Watch (Caution)

Popular Stories

apple watch ultra 3 1

Apple Now Requires UNiDAYS Verification for Education Discounts in U.S. and Canada, Adds Apple Watch

Friday May 8, 2026 3:00 am PDT by
Starting today, Apple will require customers in the U.S., Canada, and Chile to verify their status as a student or educator to get educational discounts. Apple is adopting the UNiDAYS verification system that it uses in other countries, with a new process to accommodate homeschool families. Apple is also adding the Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 to its...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...
Apple Watch Series 10 Jet Black Touch ID

Next Apple Watch Models Unlikely to Add Touch ID, Focus on Battery Life

Monday May 11, 2026 3:41 am PDT by
Apple is prioritizing larger batteries and more advanced health sensors over fingerprint authentication for the Apple Watch, according to a new claim from a prominent Chinese leaker. In a new Weibo post, Instant Digital pushed back on recent speculation about biometric recognition coming to Apple's wearable lineup, claiming instead that the company remains content to let users unlock their...

Top Rated Comments

AngerDanger Avatar
100 months ago
A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:
You have no way of knowing it. Perhaps Jobs would've seen the Nike logo as part of the appeal for those looking to signal their athleticism.

Oh, wait, did you get an early copy of this book?



Attachment Image
Score: 65 Votes (Like | Disagree)
Klae17 Avatar
100 months ago
A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:
He's the one that started the co-branding with Nike, would he be getting out of his grave with excitement?
Score: 29 Votes (Like | Disagree)
supertomtom Avatar
100 months ago
A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:


I’m sure SJ’s fine with having the Nike logo alongside Apple’s :apple: :D

Attachment Image

Attachment Image
Score: 20 Votes (Like | Disagree)
100 months ago
You are very much mistaken about the band. It is incredibly reflective. SHOCKINGLY reflective. The thing is, it only reflects light directly back at the light source. Therefore even shining a flashlight at it from up close will not let you see anything interesting. To start to see the effect place the flashlight next to your eye and look at the band. For the most impressive angle pull out a phone and take a video with the phone’s flashlight on. The camera is close enough to the led that the band will turn bring white. The idea is that while people in passing cars at night can see it, it looks normal to everyone else. That way you, and everyone not holding a flashlight next to their eye will always see it as a black band. If it were not like this, it would be glowing all day which would be both destracting for you and people around you, as well as really ugly.

Attachment Image

Attachment Image
Score: 15 Votes (Like | Disagree)
chucker23n1 Avatar
100 months ago
A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:
These two things launched while Steve was alive:

MacRumors content image

MacRumors content image

He didn't seem to mind.
Score: 13 Votes (Like | Disagree)
3rdiguy Avatar
100 months ago
Just got mine and set it up. What a difference this display makes! Chose info/modular watch Face. Couldn’t find a setup that I could live with on infograph and that’s fine. The sport loop is smaller than previous one and the black/reflective yarn is low key

Attachment Image

Attachment Image

Attachment Image

Attachment Image
Score: 7 Votes (Like | Disagree)