Apple marketing chief Phil Schiller today made a surprise appearance at Adobe's MAX conference, which saw Adobe previewing a full version of Photoshop on the iPad, set to be released in 2019.
Adobe's upcoming version of Photoshop is "not watered down" and is version of Photoshop with all of the assets and tools needed to create the same projects you can make on the desktop on the iPad. According to Adobe, Photoshop for iPad would not have been possible without the company's close work by Apple and the power of the iPad Pro.
According to Phil Schiller, Adobe is excited about the upcoming version of Photoshop for iPad and can't wait for everyone to get it. Adobe, says Apple, has understood its vision for the iPad since the beginning. Apple "cares deeply" about the evolution of the iPad into a tool essential for creative workflows.
At Apple, we care deeply about the evolution of the iPad into increasingly a tool that is essential to a creative workflow. That's why over the last few years we've been creating the iPad Pro line and we've been building unique technologies like our A-Series chips, special versions of that with the CPU and GPU performance for professionals.
We've been building in displays unique for professionals like our 12.9-inch Retina display with ProMotion technology and really fun tools like Apple Pencil, which is perhaps one of our most advanced technologies, but it's so fun and accessible to use. And Adobe has recognized that from the beginning.
Adobe has understood the potential of the iPad Pro and our teams have been working together on some really amazing technology.
Schiller went on to say that Adobe's announcements today are "the beginnings of the world" seeing the kind of work that Apple and Adobe are able to do together. The new version of Photoshop for iPad will appeal to current Photoshop users, but also to a new generation of creators "looking for an entirely mobile workflow" that's more accessible, more intuitive, and simpler to use.
Along with Photoshop for iPad, Adobe today also unveiled Project Aero for creating AR experiences, and Schiller reiterated that AR is "hugely important" to Apple. "We have a vision where we think that will impact all of our lives," he said.
When questioned about the role of the creative professional at Apple today, Schiller said that creativity has been a part of the foundation of Apple from the beginning, both internally and externally.
As I think back on it, I know Steve showed us all the idea that people with passion can change the world. Those words mean a lot to us. We think long and hard about what Apple's role should be supporting Adobe and all of our other users out there.
It is that old line that Steve said: 'We exist at the intersection of technology and lieral arts' and that focus on creativity and the arts to unleash that passion, unleash that vision is just as important to us today as it was from the very, very beginning. None of that has changed.
What has changed is the technology. When we talked about that we never envisioned a world where we would be running Photoshop on an iPad Pro wherever you are. I mean, that's just mindblowing.
Following Phil's discussion of Photoshop in iPad, the Photoshop team gifted him with a jacket that references a new feature in the Photoshop updates announced today -- Content Aware Fill powered by Adobe Sensei. The jacket gifted to Schiller plays on that with the phrase "Content Aware Phil."
Adobe plans to release Photoshop for iPad in 2019, but has not yet provided a more specific launch date.
