Apple today updated its Events app for the fourth and fifth-generation Apple TV in preparation for the October 30th event that's expected to see the debut of new iPad Pro models and several new Macs.
The updated Events app can be downloaded from the tvOS App Store, and it features artwork from the media invites that were sent out last week.
Apple's Events app, along with the Events section of Apple's website, will be used to live stream the unveiling of the new products. This event is being held in New York City, which means it will start at 10:00 a.m. Eastern Time rather than 10:00 a.m. Pacific Time.
The Events app on the Apple TV will list the start time relevant to your own location, listing 10:00 a.m. for people on the East Coast and 7:00 a.m. for people on the West Coast.
As noted by 9to5Mac, Apple has also listed several Today at Apple sessions to allow customers to sign up to watch the unveiling at a local Apple Store. These events are available in several stores in the UK, Dubai, and Toronto.
For those who are unable to watch Apple's live stream, MacRumors will have live coverage of the event on MacRumors.com and on our MacRumorsLive Twitter account.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
