Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa
Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.
The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around
56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.
Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather Zara.
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