Instagram Announces New Camera Design and Create Mode, Tests Hiding Likes in Canada - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Instagram Announces New Camera Design and Create Mode, Tests Hiding Likes in Canada

by

Instagram today announced the upcoming addition of some new features to the social networking app, including an updated camera design and a new Create Mode, aimed at making it easier to share content without a photo or video.

The updated camera design features a wheel with selectable camera modes and effects, along with dedicated sections for live broadcasting and the new Create Mode. Instagram says the new camera update is designed to make adding effects and interactive stickers to content simpler. Instagram plans to roll out the new camera and Create Mode around the world "soon."

instagramnewcameramode
Instagram is also debuting a new shopping feature for finding items creators are using, and it's adding a new donation sticker that will let users raise money for nonprofit organizations.

instagramdonatesticker

To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it's live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

Separately, Instagram told TechCrunch that starting later this week, it will be running a test in Canada that removes the total number of likes on photos and video views in the Feed, Permalink pages, and Profile.

Instagram says this feature is being tested because it wants followers to "focus on the photos and videos you share, not how many likes they get." Only a small percentage of Canadian users will be added to the test.

instagramliketesting
The person who created the post can still open the Likers window to see the names of people who hearted their posts, but no total count is provided. It's not clear how long the test will last and if Instagram will roll this out to other regions in the future.

Top Rated Comments

dan9700 Avatar
98 months ago
All the social media so called celebs will be crying
Score: 7 Votes (Like | Disagree)
Saipher Avatar
98 months ago
Social media shouldn’t be a popularity contest. It should be a way to stay in touch with family and friends, and share content with them. I hope the idea of not publicly showing the number of likes catches on.
Score: 4 Votes (Like | Disagree)
miketcool Avatar
98 months ago
Instagram already did away with likes for us Business users with videos. Yes, you can see them in your statistics breakdown, but for everyone else, “views” are prioritized. This may actually help us who use Instagram for marketing because compelling images that make people slow down and stop will move to the top of the feed. This means people who use artificial means to boost their profile (think spammers) will lose their ability to boost. Good content should prevail (in demand). Looking forward to this transition!
Score: 4 Votes (Like | Disagree)
Scottsoapbox Avatar
98 months ago
But if Instagram is merely a competition for likes, how does it survive not having likes?
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
98 months ago
Instagram: the only good alternative to Facebook, until Facebook bought it
Score: 2 Votes (Like | Disagree)
charlituna Avatar
98 months ago
You still see the amount of likes your content gets
but it still ruins the whole influencer cult-- oh wait maybe it's not a bad thing that the numbers are being removed. as long as we can see it on our posts etc.
[doublepost=1556654123][/doublepost]
Why doesn't Instagram bring back the ability to view content in sequential order? Screw these other BS "features."
at least as an option. let us decide how we view stuff
Score: 1 Votes (Like | Disagree)

Popular Stories

Instagram Feature 1

Instagram Launches Apple TV App With Reels and More

Saturday October 24, 2026 9:27 pm PDT by
Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time. The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video...
instagram edits mac

Instagram's Edits Video Editor is Now Available on Mac

Thursday November 5, 2026 9:36 am PST by
Instagram today expanded its Edits video editing app to the Mac. Edits for Mac is intended for larger projects that benefit from a big screen and the control of a mouse and keyboard. The app includes Instagram's licensed and royalty-free audio libraries, sound and video effects, and unlimited automatic captions. Edits for Mac has a full multi-track timeline, keyframes for dynamic...
apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
3 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
4 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
23 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
23 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago