Apple's Beats brand today launched a collection of new Solo3 Wireless Headphones in a range of bright color combinations, including yellow and blue, white and red, red and blue, and navy and white.
The new headphones are priced at $199.95 like other Solo3 Wireless models, and with their launch, Beats has discontinued all other available Solo3 headphones with the exception of the special Mickey version.
Like most Beats headphones, the Solo3 models are equipped with a W1 wireless chip for quick and easy connections to Apple devices, alone with up to 40 hours of battery life.
Apple is running a promotion on some existing Beats headphones models as well, dropping the price of all Beats Studio3 Wireless Headphones from $349.95 to $279.95, a $70 discount.
Monday October 12, 2026 9:08 am PDT by Joe Rossignol
Beats today shared a short video teasing a new collaboration with Pokémon, and it appears this will be for a Pikachu-themed Beats Pill speaker.
"Time to catch something new," the video title says. The short clip shows a Beats Pill speaker and Beats and Poké Ball icons side by side.
Earlier this month, Pokémon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats...
Tuesday October 13, 2026 6:00 am PDT by Eric Slivka
Following a teaser yesterday, Apple's Beats brand has now officially announced its latest collaboration, this time with The Pokémon Company International for a special-edition Beats Pill speaker featuring Pikachu and Mimikyu on the speaker's grill. The Pokémon x Beats Pill launches this Thursday, October 15, and it will be available at the same $149.99 price as other Beats Pill variants....
Saturday October 31, 2026 8:50 am PDT by Joe Rossignol
Until the end of today, Performance Knit and UltraPlush ear cushions with matching headbands for the Beats 360 are available on Apple's online store in the U.S. for $9.99 each, with customers limited to three kits per order. Lower pricing extends to other countries. Starting November 1, regular pricing of $49.99 will...
Apple: "Uh, nope. It's still micro-USB. Wanna try it?"
(crickets)
Yes it charges with the most popular USB connector is use today. The odds of someone else having a micro USB cable in their home is about 100%, USB C closer to 1%.
Beats cater to an entirely different market. It's for young adults, teens, kids, athletes, and anyone making a statement. Not everything has to be black, silver, and low key.
Ever watch NBA warm ups? Those guys are wearing them and the kids follow up. Have you seen Nike shoes lately?
