Apple Business Chat Now Available to Over 800,000 Shopify Merchants, Also Rolling Out to Delta Air Lines [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Business Chat Now Available to Over 800,000 Shopify Merchants, Also Rolling Out to Delta Air Lines [Updated]

by

Shopify today announced that Apple Business Chat is now available to all of its over 800,000 merchants around the world.

apple business chat shopify
As noted by Engadget, some Shopify merchants are already using Business Chat, but now Apple and Shopify are rolling out the feature to all businesses who use the e-commerce platform, including those outside the United States.

Merchants can manage and respond to all Apple Business Chat customer conversations through Shopify Ping.

Apple Business Chat launched in iOS 11.3 in March 2018, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app. Business Chats must be initiated on an iPhone or ‌iPad‌, but they can be continued on any iPhone, ‌iPad‌, Mac, or Apple Watch signed in to the same Apple ID.

Apple Business Chat is available in over a dozen countries and has been adopted by over 30 companies, such as The Home Depot, Lowe's, Hilton, Wells Fargo, DISH Network, Burberry, American Express, Sprint, and T-Mobile.

Update: Delta, Too

delta apple business chat
Delta Air Lines is also rolling out Apple Business Chat to select customers ahead of a wider launch in the fall:

With testing beginning this summer, customers using an iOS device can get real-time answers to questions using their Messages app. This works in one of two ways: customers who receive a summer travel tips email can click "Go Now" and it will open in Messages app, or as a part of a limited test, customers can do so using the Fly Delta app. Visit the "More" section in the Fly Delta app and tap "Message Us" to get quick answers to frequently asked questions from a Delta Virtual Assistant … or message with a live Delta representative.

Delta is the first U.S. airline to adopt Apple Business Chat.

Top Rated Comments

Skylar. Avatar
90 months ago
I legitimately forgot Business Chat existed, but with this, I can hopefully find more ways to use it. :P
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple WWDC25 iOS 26 CarPlay Light mode 250609

Six Popular iPhone Apps Now Available on CarPlay

Thursday May 14, 2026 9:10 am PDT by
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack. Make sure you have the latest version of each app and they will automatically appear on CarPlay. ChatGPT Starting with iOS 26.4, CarPlay supports voice-based...
ipad mini 7 blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Thursday May 14, 2026 5:08 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...