Two Apple Ads Nominated for Outstanding Commercial Emmy Award
Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner.
The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their Mac devices.
The second ad nominated for the award is one of Apple's "Shot on iPhone" spots, specifically "Don't Mess With Mother," an April 2019 video featuring imagery of nature from around the world set to the song "Last Rites" by Megadeth.
Apple will be competing with ad spots from Netflix (A Great Day in Hollywood), Nike (Dream Crazy), and and the "Point of View" video from Sandy Hook Promise, a non-profit organization.
In 2018, Apple was nominated for an Outstanding Commercial Emmy for its "Earth: Shot on iPhone" ad, but ultimately lost to an ad from P&G.
Popular Stories
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
