DirecTV Now Rebranded as 'AT&T TV Now' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

DirecTV Now Rebranded as 'AT&T TV Now'

by

AT&T today announced that it is rebranding DirecTV Now, its live TV streaming service, as "AT&T TV Now." The company said that existing customers will need to re-accept terms of service following the rebranding, and then their streaming plans will continue as usual.

att tv now
Other than the name change, AT&T hasn't announced any other overhauls to its live TV platform, so users can expect the same prices and channel availability as before. The company said that current DirecTV Now users will see the update automatically across devices.

Secondly, AT&T announced yet another new streaming platform, called AT&T TV, which will be piloted in select markets this summer. The company described this as a "connected TV experience with no satellite needed," which sounds essentially like another live TV streaming service, but gave no details about how it would be different from AT&T TV Now.

Both AT&T TV and AT&T TV Now will be accessed through the same AT&T TV app on mobile devices and on TV apps. AT&T said that customers can expect more details about AT&T TV as the rollout begins later this summer.

Tags: AT&T TV Now, DirecTV Now

Top Rated Comments

heisalso Avatar
heisalso
90 months ago
They should have called it AT&TTVNowTV&DirectTVNow
Score: 19 Votes (Like | Disagree)
T
Take Flight
90 months ago
The should have called it AT&TTVNowTV&DirectTVNow
Not to be confused with "AT&T Watch TV."..

https://www.attwatchtv.com/

What a mess all of this is.
Score: 11 Votes (Like | Disagree)
A
Azeroth1
90 months ago
That’s a pretty bad name and a pretty bad logo.
Score: 8 Votes (Like | Disagree)
C
coolfactor
90 months ago
I don't understand some of these companies. Don't they realize it's smart to capitalize on known, catchy brands?
Score: 7 Votes (Like | Disagree)
2
2010mini
90 months ago
Which graphic designer did that logo???!? My High School teacher would never allow something so bad to be handed in for a grade.
Score: 4 Votes (Like | Disagree)
B4U Avatar
B4U
90 months ago
Just when I thought they couldn’t get any worse than they are, and I have been proven wrong again.o_O
Score: 4 Votes (Like | Disagree)
Read All Comments

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
Read Full Article • 50 comments
American Express Gold Apple Pay Feature

American Express Announces New Apple Pay Feature

Tuesday June 30, 2026 10:27 am PDT by
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad. When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...
Read Full Article • 15 comments
series 10 apple watch titanium digital crown

Report: Apple Watch Redesign Coming Next Year With New Band System

Tuesday June 30, 2026 8:45 am PDT by
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker. In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...
Read Full Article • 187 comments