New iPhones to Debut on September 10 According to File Found in iOS 13 Beta 7 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New iPhones to Debut on September 10 According to File Found in iOS 13 Beta 7

Apple today released the seventh beta of iOS 13, and an image hidden within the update suggest Apple is going to hold an event to show off new iPhones on Tuesday, September 10.

An iOS 13 screenshot in the beta, covertly named "HoldForRelease," features the Calendar app with the date set to Tuesday the 10th.

appleiphoneeventseptember10
The screenshot was originally found by iHelpBR, and the site points out that a similar screenshot was found last year ahead of the September 12 iPhone event with a September 12 date.

September 10 is a very likely date for the iPhone event based on the dates of past iPhone events, and we would be surprised were it not held on that date. Almost all iPhone events in recent history have been held during the second week of September, and generally on Tuesdays.

Last year's Wednesday, September 12 event was an anomaly because September 11 fell on a Tuesday and Apple prefers Tuesday or Wednesday to Monday in order to give members of the media time to travel.

We've also heard the September 10 date bandied about from multiple sources that have contacted us. All three new iPhones are expected to debut at the event and see a release shortly after. Last year, the iPhone XS and XS Max were released in September ahead of the iPhone XR, which came in October.

With the iPhone event likely to be held on September 10, pre-orders for the new devices could take place on September 13 with a launch to follow on September 20. Apple often releases iOS updates two days ahead of when new iPhones become available, so iOS 13 could be released on September 18.

Related Forums: iOS 13, iPhone

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

triangletechie Avatar
93 months ago
Who cares. Just another S year.
Not everyone upgrades every year. 11 will probably appeal to plenty of people who has a 6, 7, or 8 model.
Score: 19 Votes (Like | Disagree)
93 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Simple don't buy apple solves your problems
Score: 19 Votes (Like | Disagree)
WRChris Avatar
93 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Score: 19 Votes (Like | Disagree)
keysofanxiety Avatar
93 months ago
I should join an Android forum and post about how I won’t buy any of their products. That would be a constructive use of my time.
Score: 17 Votes (Like | Disagree)
93 months ago
Macrumors: where you can tell the world that you're NOT BUYING something!
Score: 16 Votes (Like | Disagree)
David1964 Avatar
93 months ago
Keeping the same morbid notch, lightning port, that hideous camera design and maybe a few "nice to have" features, and of course whatever the gimmick is this year. Yawn. I'll almost certainly be skipping this year's iPhone. I'm much more interested in the Galaxy Note 10 or the Pixel 4. Far better looking phones and certainly much better tech, especially the cameras and displays.
No one cares :)
Score: 14 Votes (Like | Disagree)