Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites

Image via Neil Cybart

There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two OLED models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch iPhone, it's getting a dual-camera setup for the first time.

2019iphonescreensizes
Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio
Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13 16 inch macbook pro air trio

A mockup of a 16-inch MacBook Pro

Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade 1
As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Caution)
Related Forum: iPhone

Popular Stories

apple watch ultra 3 1

Apple Now Requires UNiDAYS Verification for Education Discounts in U.S. and Canada, Adds Apple Watch

Friday May 8, 2026 3:00 am PDT by
Starting today, Apple will require customers in the U.S., Canada, and Chile to verify their status as a student or educator to get educational discounts. Apple is adopting the UNiDAYS verification system that it uses in other countries, with a new process to accommodate homeschool families. Apple is also adding the Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 to its...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...
Apple Watch Series 10 Jet Black Touch ID

Next Apple Watch Models Unlikely to Add Touch ID, Focus on Battery Life

Monday May 11, 2026 3:41 am PDT by
Apple is prioritizing larger batteries and more advanced health sensors over fingerprint authentication for the Apple Watch, according to a new claim from a prominent Chinese leaker. In a new Weibo post, Instant Digital pushed back on recent speculation about biometric recognition coming to Apple's wearable lineup, claiming instead that the company remains content to let users unlock their...

Top Rated Comments

BJMRamage Avatar
88 months ago
going back to plastic-colored Apple Products!!

MacRumors content image
Score: 89 Votes (Like | Disagree)
ElectricPotato Avatar
88 months ago
Remember, when pricing is revealed the audience is supposed to applaud, not gasp in horror. Your next invitation depends on it.
Score: 73 Votes (Like | Disagree)
macduke Avatar
88 months ago
“By Innovation Only”

It takes "courage" to say that about a phone that is rumored to not have many changes.
Score: 60 Votes (Like | Disagree)
88 months ago
Lets see how boring it is going to be :)
Score: 60 Votes (Like | Disagree)
GeoStructural Avatar
88 months ago
The irony in that title...
Score: 52 Votes (Like | Disagree)
ApplesandOranges Avatar
88 months ago
Lets see how boring it is going to be :)
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.
Score: 39 Votes (Like | Disagree)