Apple's PR Chief Steve Dowling Departing, Phil Schiller to Take Over on Interim Basis - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's PR Chief Steve Dowling Departing, Phil Schiller to Take Over on Interim Basis

Apple's vice president of communications, Steve Dowling, is leaving the company after 16 years, reports Recode.

Dowling in 2014 took over from Katie Cotton, Apple's former PR lead who left the company. Since then, he's been running Apple's PR team.

stevedowling
Dowling first joined Apple in 2003, serving as Apple's head of corporate public relations under Katie Cotton until assuming the vice president position after Cotton's departure.

In a memo to staff, Dowling this week said that "it's time" and that he plans to take time off from working.

After 16 years at Apple, countless keynotes, product launches and the occasional PR crisis, I've decided that the time is right for me to step away from our remarkable company. This is something that has been on my mind for a while, and it came into sharp focus during the latest -- and for me, last -- launch cycle. Your plans are set and the team is executing brilliantly as ever. So, it's time.

Phil will be managing the team on an interim basis starting today, and I'll be available through the end of October to help with the transition. After that, I plan to take a good, long stretch of time off before trying something new. At home I have a supportive, patient spouse in Petra and two beautiful children blossoming into their teen years. I'm looking forward to creating more memories with the three of them while I have the chance.

My loyalty to Apple and its people knows no bounds. Working with Tim and this team, accomplishing all we have done together, has been the highlight of my career. I want to thank you for your hard work, your patience and your friendship. And I wish you every success.

I will always bleed six colors.

Dowling

In a statement on Dowling's departure, Apple said that it's grateful for all that Dowling has done for the company.

"Steve Dowling has been dedicated to Apple for more than 16 years and has contributed to the company at every level through many of its most significant moments. From the first iPhone and App Store to Apple Watch and AirPods, he has helped tell Apple's story and share our values with the world. Following another successful product launch, he has decided to leave Apple to spend some much deserved time with his family. He leaves behind a tremendous legacy that will serve the company well into the future. We're grateful to him for all that he's given to Apple and wish him the best."

Dowling will remain at Apple until the end of October. Marketing chief Phil Schiller will take over for Dowling in the interim while Apple looks to fill its lead PR role. Apple is said to be considering both internal and external candidates.

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...

Top Rated Comments

Digital Dude Avatar
93 months ago
I was okay with the parting drivel until the last line. :rolleyes:
Score: 3 Votes (Like | Disagree)
93 months ago
It would be funny if he wrote both his resignation and Apple's response.

Only an insignificant number of users... was some of his best work.
Score: 2 Votes (Like | Disagree)
93 months ago

I have two people in mind that can apply for this: Rene Ritchie and @Baymowe335
I'm available if they are interested.
Score: 1 Votes (Like | Disagree)
93 months ago

I wonder if this is related to the lame NYT article.
I hope not. I totally enjoy Apple events. No one does them better.
Well, it sounds like he’s in the same situation with his family that my husband and I are in with kids entering the teen years. It can get more challenging for one parent to do everything and this is the time it really hits that your time with your kids is running down. You feel that countdown to the empty nest.

So maybe he and his wife really do appreciate him stepping away from a high pressure job to be around more. Also this is the time that stress and aging starts taking a toll on health. A lot of us at the same stage of life with family and career can certainly empathize. And note that he’s not the only longtime high level employee to leave recently that sounds a little burned out or worn down, yet still fond of Apple. So there probably is a confluence of the personal with the professional.

But he does actually say a lot about the professional in his own words. And it sounds like he’s taken a lot of accumulated hits for the kinds of criticisms we’ve all gathered annually to level at the keynotes.

I think the WWDC one was a refreshing upswing. But this recent iPhone announcement had all shades of awkward and something awry behind the scenes to it. Presentations that should have been brief were allowed to drag. Details that would have been exciting were rushed or omitted altogether.

It was still better than the competition generally is able to pull off. But Apple is supposed to be the best. Probably because this man gave it his best for so many years.

He sounds like a very dedicated professional and a loving family man. His family will be fortunate to have him home for awhile and his next employer will be lucky to get him. I wish him and his family the best.
Score: 1 Votes (Like | Disagree)
Chrjy Avatar
93 months ago
I will always bleed six colors.
Oh, paleease!
Score: 1 Votes (Like | Disagree)
93 months ago
Steve is a very kind guy. I once got an email from him after I send in some complaints about something. He took the time and explained the situation. I think most people will share this experience. Sad to see him go, but understandable.
Score: 1 Votes (Like | Disagree)
Latest Stories
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
3 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
4 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
23 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
23 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago