Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World

iPhone 11 and Apple Watch Series 5 launch day is now underway in the United States and Canada, with deliveries beginning to arrive to customers. Apple Stores are also opening early at 8 a.m. local time in each country to accommodate in-store pickups and walk-in purchases on a first-come, first-served basis.

Apple's CEO Tim Cook and retail chief Deirdre O'Brien attended the grand reopening of the company's newly revamped Fifth Avenue store in Manhattan today, posing for photos with customers and joining in the launch day excitement.

tim cook fifth ave
All of the new iPhone 11 and Apple Watch Series 5 models should be on display at most Apple Stores starting today for customers to try out. And as first noted by Mark Gurman, Apple has installed lit-up "11" and "Pro" window displays at select stores for the iPhone 11 and iPhone 11 Pro.

apple store iphone 11 pro sign

"Pro" sign at an Apple Store via ericip220

Visiting an Apple Store today for launch day? Share your photos with us on Twitter by tagging @MacRumors.

Popular Stories

Apple Passeig de Gracia

Apple's Beautiful Barcelona Store Reopens With Pickup Station and More

Tuesday May 26, 2026 12:10 pm PDT by
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona reopened today, after being closed for around three months for renovations. According to the Spanish blog Applesfera, the store's large video wall has been replaced with a dedicated Apple Pickup station for online orders. The indoor trees and wood cube seats that surrounded the screen have also been removed. With these...
Apple Towson Town Center

Apple is Permanently Closing Three U.S. Stores This Month

Wednesday June 3, 2026 12:28 pm PDT by
Apple will be permanently closing three of its retail stores in the U.S. on the evening of Saturday, June 20, according to its website. Apple Towson Town Center The locations that are closing: Apple Trumbull in Trumbull, Connecticut Apple North County in Escondido, California Apple Towson Town Center in Towson, Maryland In April, Apple said it made the "difficult decision" to close...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...

Top Rated Comments

Dirtydutch Avatar
88 months ago
Guy in that first pic isn't even using an iPhone to take that selfie, the disrespect...
/s
Score: 35 Votes (Like | Disagree)
88 months ago
Did that guy really just use an Android to take a selfie with Tim Apple???
Score: 26 Votes (Like | Disagree)
realtuner Avatar
88 months ago
Of course people are lining up.

Best smartphone in the planet with the best mobile OS on the planet supported by the best ecosystem, Apps and service/support.
Score: 10 Votes (Like | Disagree)
88 months ago
He's probably in line to buy a new iPhone
Score: 8 Votes (Like | Disagree)
88 months ago
I was there, it was so cool seeing him.
Score: 6 Votes (Like | Disagree)
88 months ago
Yes, a Pro sign. Because nothing says Pro like wasting your time waiting in line to buy the "latest and greatest" product that has marginal improvements, while completely abandoning their "Pros" in all their product lines from servers, to desktops, to laptops.
Score: 6 Votes (Like | Disagree)