Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time

by

During the first quarter of 2020, Apple's wearables category set a new all-time revenue record, according to Apple CEO Tim Cook.

Apple's wearables earnings category, which includes AirPods and Apple Watch along with accessories like Beats headphones and HomePod, hit $10 billion, up from $7.3 billion in the year-ago quarter.

applewatchalwaysondisplay
Wearables, Home, and Accessories revenue surpassed Mac revenue for the first time this quarter. Mac revenue was at $7.2 billion in Q1 2020.

According to Apple CEO ‌Tim Cook‌, Apple could not make enough AirPods and Apple Watch Series 3 devices to meet demand during the quarter, and supplies continue to be low. Cook told Reuters that Apple is "working on both of those very hard."

Apple Watch set a new all-time revenue record during the quarter, and more than 75 percent of new customers during the quarter were new to Apple Watch. Both AirPods and Apple Watch were "must-have holiday gifts," driving growth even as supplies were constrained.

Cook says that Apple's wearables business is now the size of a Fortune 150 company.

Tag: Earnings

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
Read Full Article • 90 comments
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
Read Full Article • 115 comments
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Read Full Article • 74 comments

Top Rated Comments

W
windowsblowsass
83 months ago
Wearables are now producing more revenue per quarter than all of Apple did pre iPhone.
Score: 7 Votes (Like | Disagree)
Anonymous Freak Avatar
Anonymous Freak
83 months ago
Amazing to think that 20 years ago, essentially 100% of Apple's revenue was from Mac. (Plus accessories, services as tiny amounts.)

15 years ago their revenue was 50% Mac, 50% iPod.

10 years ago their revenue was 43% iPhone, 23% Mac, 7% iPod.

5 years ago their revenue was 63% iPhone, 13% Mac, 8% iPad, 10% services, 5% "other" (which included iPod, watch, accessories, etc - basically the "Wearables, Home, Accessories" category that just passed Mac.)

Although, amazingly, even though Mac is making up a *FAR* smaller percent of Apple's revenue - the actual amount they're selling is way up! In Q4 2000 they sold 1.1 million Macs (half iMacs) for a Mac revenue of $1.6 billion. In Q4 2019, they sold 4.7 million Macs, for revenue of $7 billion.

While it's a pretty safe bet that without the iPod, iPhone, etc, Apple wouldn't have had the same computer sales growth, even if they *ONLY* sold Macs, they'd still be about 4x better off than 20 years ago.
Score: 5 Votes (Like | Disagree)
rosegoldoli Avatar
rosegoldoli
83 months ago
The Apple Watch is such a fun device and extremely useful and can have longevity for a couple of years. Anyone who doesn’t have one yet should check it out
Score: 5 Votes (Like | Disagree)
M
mistasopz
83 months ago
When the apple watch first came out, there were many reported issues with janky/incorrect measurements on people that had arm hair. For those users that have Robin-Williams type arm hair, can you comment on if it has improved? There's no way I'm going to shave my wrist for a watch.
Score: 4 Votes (Like | Disagree)
W
windowsblowsass
83 months ago

That's cool, and I'm a happy stockowner. I'm also happy that Apple replaced my Walkman, my camera, my calculator, my radio, etc, and finally my iPod (and my watch!) with a $800 smart phone. But I simply don't like the design. It looks... girly. [Note: this is my subjective opinion and everyone is entitled to their own equally valid opinion.]
Changing bands will make a big difference in that.
Score: 2 Votes (Like | Disagree)
Doctor Q Avatar
Doctor Q
83 months ago
I'm disappointed by the declining percentage of Mac revenue, since it's the product that I depend on most.

I think of the headline as Apple's Mac Category Sets Record in Q1 2020, Failing Against Wearables for the First Time.
Score: 2 Votes (Like | Disagree)
Read All Comments