iOS 14 Leak Reveals Apple Developing New Augmented Reality App Codenamed 'Gobi' With QR Code-Like Tags - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iOS 14 Leak Reveals Apple Developing New Augmented Reality App Codenamed 'Gobi' With QR Code-Like Tags

Apple is developing a new augmented reality app codenamed "Gobi," according to iOS 14 code leaked today by 9to5Mac.

The report claims the app would revolve around QR code-like tags that trigger an augmented reality experience, adding that Apple appears to be testing integrations with Apple Stores and Starbucks. "For instance, users would be able to hold up their phone in an Apple Store and view information about the products on display, get pricing, and compare features."

apple ar glyph
The report adds that Apple plans to make an SDK or API available to third-party companies to "provide their own tag identifiers, which would load up custom assets and scenery for that company," noting that this would be based on extensions built into App Store apps. It is unclear if the API would be widely available or limited.

For more new features and changes expected in iOS 14, keep an eye on our roundup.

Tag: 9to5Mac
Related Forum: iOS 14

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...
American Express Gold Apple Pay Feature

American Express Announces New Apple Pay Feature

Tuesday June 30, 2026 10:27 am PDT by
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad. When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...

Top Rated Comments

amalmo Avatar
83 months ago

Apple is leaking quite a lot these days :)
Someone should put Apple in quarantine :)
Score: 4 Votes (Like | Disagree)
83 months ago

It's the developers internally testing iOS 14 that are selling this piece of information (or perhaps a device unit running it) for money. Tim can't start checking each developer if they're the one doing this. It might be hard to catch.
They probably aren't even selling it. It's the "I've got a secret and I wanna tell people!" factor.
Score: 3 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
83 months ago
I’m not being pessimistic, but this doesn’t sound like a compelling use case for AR.

Apple Stores, for instance, already have iPads next to most products on display that are used to browse pricing and information.

And as for Starbucks, they already have an app and information in store.
Score: 1 Votes (Like | Disagree)
DarkCole Avatar
83 months ago
This sounds like another stepping stone for Apple AR Glasses.
Score: 1 Votes (Like | Disagree)
83 months ago
This sounds a bit like Qualcomm's Vuforia Library. It's an object recognition platform and you can attach actions to it in your own app. It worked pretty good at that time (about 5 years ago when I worked on such an app).

You can for example organise a fox hunt and have people scan objects that they need to visit in order to get the next message. I think this is quite fun and if Apple delivers it without issues it can be a big success.
Score: 1 Votes (Like | Disagree)
83 months ago
Apple is leaking quite a lot these days :)
Score: 1 Votes (Like | Disagree)