Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

Wednesday April 15, 2020 10:40 am PDT by Joe Rossignol

Apple today announced that it is partnering with (RED) to redirect 100 percent of eligible proceeds from purchases of its (PRODUCT)RED products to The Global Fund's newly established COVID‑19 Response Mechanism, through September 30.

productred apple products
Apple says the COVID-19 Response Mechanism will provide critical support in countries with health systems most threatened by outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa that (RED) proceeds usually go towards. The funds will go towards personal protective equipment like masks, diagnostics treatment, lab equipment, public safety communications, supply chain support, and more.

Apple sells a wide variety of products in the special (PRODUCT)RED color, including the just-announced second-generation iPhone SE, various iPhone and iPad cases and accessories, Apple Watch bands, and select Beats headphones and speakers.

Tags: COVID-19 Coronavirus Guide, (PRODUCT)RED

Popular Stories

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by Juli Clover

When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...

• 65 comments

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by Tim Hardwick

Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...

• 27 comments

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by Joe Rossignol

Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...

• 116 comments

Top Rated Comments

citysnaps

86 months ago

Can we please stop the madness?

Nobody ever cared about seasonal influenza, including Apple, before all of this bs happened. Donate your money to that, which is a massive killer every single year...that nobody still seems to care about.

Nice.

But virtue signal all over the place, Tim. Make your Wall Street masters proud.

BS?

Did the last seasonal influenza require New York City to have 85 large refrigerated trailers brought in because city and hospital morgues could not handle the volume of daily COVID-19 deaths?

That's just one of hundreds of reasons "nobody cared" as much about seasonal influenza.

MacRumors content image

Score: 7 Votes (Like | Disagree)

Justanotherfanboy

86 months ago

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.

They actually did on their very, very first special red (not RED) device... which may be what popped into op’s mind.
It was a U2 iPod that was black & red.
I think it was $100 more- but also came w/ a larger capacity than you could get otherwise.

Christ... it occurs to me I know too many pieces of useless trivia about Apple. 🤣

Score: 7 Votes (Like | Disagree)

jonblatho

86 months ago

I'm a little confused. I thought in the past that there was an extra charge for product(RED) items from Apple (and, I expect, from other retailers). But when I go to the Apple website and price out the phone, it shows the same price for the product(RED) version as it does when I choose the same configuration in either of the other colors.

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.

Score: 6 Votes (Like | Disagree)

Justin Cymbal

86 months ago

Happy to see Apple doing this!

I bought the Product Red iPhone 7 - Which Apple released in March 2017... Gave It to my mom as a gift

I actually got a lot of people comment on that red iPhone 7 carrying it around, I’d like to see Apple come out with a red iPhone 11 Pro!

Score: 4 Votes (Like | Disagree)

I7guy

86 months ago

Can we please stop the madness?

Nobody ever cared about seasonal influenza, including Apple, before all of this bs happened. Donate your money to that, which is a massive killer every single year...that nobody still seems to care about.

Nice.

But virtue signal all over the place, Tim. Make your Wall Street masters proud.

Wow just wow. Virtue signaling is about looking good, not doing good.

Score: 3 Votes (Like | Disagree)

lkalliance

86 months ago

Like anyone is buying ANY Red products until the new phone comes out. Amazing how this generous offer ends before the new iphone. Plus RED products are always too little too late, released at the end of the rush.

They just announced a new iPhone today, including a product(RED) version.

Score: 3 Votes (Like | Disagree)

Read All Comments

Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

Popular Stories

More Fun iPhone Duo Apps: 30 New Picks to Try

Apple Launching Five New Products Today

Apple Taking New Approach to Developing iOS 28 and macOS 28

Top Rated Comments

Next Article

Videos

Guides

Upcoming

Other Stories