Apple's Wearables Category Sets New Quarterly Revenue Record - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Wearables Category Sets New Quarterly Revenue Record

by

Despite the global health crisis impacting many countries around the world, Apple's wearables category set a new quarterly revenue record, Apple CEO Tim Cook said during the company's Q2 2020 earnings call.

airpodsprodesign
Apple does not break out wearable sales, instead including the Apple Watch and AirPods in its "Wearables, Home, and Accessories" category, which brought in $6.3 billion during the quarter, up from $5.1 billion in Q2 2019.

Wearables, Home, and Accessories revenue surpassed both Mac ($5.4 billion) and iPad ($4.4 billion) revenue during the quarter. Apple Watch continues to be popular with those who are new to the product, and 75 percent of customers who purchased an Apple Watch during the quarter did not previously own one.

Apple's wearables business is now the size of a Fortune 140 company, according to Apple CFO Luca Maestri.

Top Rated Comments

urnotl33t Avatar
urnotl33t
83 months ago
Just remember... this is a tiny category Apple does “by accident” (sort of). This is just over half of Amazon’s *entire* 11 billion dollars for the quarter.

Perspective for how huge Apple is.
Score: 4 Votes (Like | Disagree)
M
mannyvel
83 months ago
Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.
Score: 4 Votes (Like | Disagree)
B
Baymowe335
83 months ago
The wearables business just keeps growing.

Look for this to push Apple to the next frontier, beyond iPhone. It’s happening.
Score: 4 Votes (Like | Disagree)
otternonsense Avatar
otternonsense
83 months ago
So now they can afford to fix the APP noise cancellation?
Score: 2 Votes (Like | Disagree)
M
mxrider88
83 months ago
Revenue, of course. Garbage sold for gold. The amount of issues I had with the AirPods Pro is just ridiculous. Connectivity issues, microphones quality issues, people not hearing me, I just received yesterday the third replacement set, let’s see..
Score: 2 Votes (Like | Disagree)
F
farewelwilliams
83 months ago

Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.
3-4x more complicated to figure out too.
Score: 2 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Read Full Article • 151 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 106 comments