Apple Acquires Enterprise Device Management Firm Fleetsmith - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Enterprise Device Management Firm Fleetsmith

Enterprise security software Fleetsmith is now part of Apple. Fleetsmith is a suite of management and security services that allows users to oversee a fleet of Apple products, automatically managing apps, settings, and security preferences while implementing best practices for IT and security.

fleetsmith
Fleetsmith has always been focused on Apple products, and now Apple has purchased the company. Fleetsmith said that, "Our shared values of putting the customer at the center of everything we do without sacrificing privacy and security, means we can truly meet our mission, delivering Fleetsmith to businesses and institutions of all sizes, around the world."

Fleetsmith offers a free trial for up to 10 devices. Afterwards, you can opt for the free version of Fleetsmith or pay $8.25 per device per month for enhanced settings and more control over each device.

Popular Stories

Apple Acquires Award Winning App Play Feature

Apple Acquires Award-Winning App 'Play'

Monday June 29, 2026 7:39 am PDT by
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period. Play was a Mac and iPhone app that allowed designers ...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...

Top Rated Comments

79 months ago

It's probably go the way of most of Apple's other enterprise/educational services: Apple will only support Apple devices, while Google and Microsoft and other competitor's MDM supports all platforms, so no medium sized company or university will use it because they can't ensure or don't want to have a 100% Apple environment, and they don't want to do everything twice.
As someone who worked for Apple B2B for 5+ years you're 100% right. Apple and business go together like Apple and Intel... they have to somewhat but they sure don't want to support it.
Score: 4 Votes (Like | Disagree)
PR. Avatar
79 months ago
Interesting, this might make Jamf nervous considering they have a lot of schools on their books with purely iOS/macOS devices.
Score: 3 Votes (Like | Disagree)
nylonsteel Avatar
79 months ago
hate it when corporate it gains more control of emplyees computers
how do we get our work done with all the bloat and restrictions and permissions
Score: 1 Votes (Like | Disagree)
Yebubbleman Avatar
79 months ago
I'm definitely curious as to how this will affect JAMF. I'm probably more of a JAMF fanboy than I am a Mac fanboy at this point.
Score: 1 Votes (Like | Disagree)
AJ Muni Avatar
79 months ago

My IT team uses Fleetsmith, we woke up this morning to find all 3rd party app integrations GONE. The entire 'value proposition' has bottomed-out. Fleetsmith charges up front, annually, we paid $24K+ last January and now the most useful feature set has been ripped out. The terms say they can add and remove features at any time, but imagine if you took your car into a dealership for its warranty service and they returned it without the seats, justifying it on 'terms'. Not what you expect when terms state 'add or remove features'; this was the entire feature set!
This is not any kind of behavior a customer would expect from a partner; and if your vendor is not behaving like a partner...
It is still possible to manually create an app for assignment to a profile so you can push its install to devices. However, this requires constant updating by an IT resource to ensure the most recent versions of an app package is replacing the outdated version. The overhead created by this is HUGE, especially for SMBs with limited IT resources.
Overall, before this 'gutting', the service was fairly immature, lacking some basic admin functions and features. I was truly shocked when I read the announcement that Apple bought them. It will require a lot of heavy lifting (think FileVault encryption keys), but as soon as possible, and hopefully with some claw-back of our subscription fees by our legal department, we will move to an alternative, Addigy or jamfPRO.
Just crazy, no heads up at all for current customers. Addigy, here we come baby.
Score: 1 Votes (Like | Disagree)
79 months ago
My IT team uses Fleetsmith, we woke up this morning to find all 3rd party app integrations GONE. The entire 'value proposition' has bottomed-out. Fleetsmith charges up front, annually, we paid $24K+ last January and now the most useful feature set has been ripped out. The terms say they can add and remove features at any time, but imagine if you took your car into a dealership for its warranty service and they returned it without the seats, justifying it on 'terms'. Not what you expect when terms state 'add or remove features'; this was the entire feature set!
This is not any kind of behavior a customer would expect from a partner; and if your vendor is not behaving like a partner...
It is still possible to manually create an app for assignment to a profile so you can push its install to devices. However, this requires constant updating by an IT resource to ensure the most recent versions of an app package is replacing the outdated version. The overhead created by this is HUGE, especially for SMBs with limited IT resources.
Overall, before this 'gutting', the service was fairly immature, lacking some basic admin functions and features. I was truly shocked when I read the announcement that Apple bought them. It will require a lot of heavy lifting (think FileVault encryption keys), but as soon as possible, and hopefully with some claw-back of our subscription fees by our legal department, we will move to an alternative, Addigy or jamfPRO.
Score: 1 Votes (Like | Disagree)