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Apple Shares New 'Behind the Mac' Video Featuring James Blake

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Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Tag: Apple Ads

Top Rated Comments

mdriftmeyer Avatar
mdriftmeyer
81 months ago
This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Score: 3 Votes (Like | Disagree)
T
topdrawer
81 months ago
when i feel like going to "create", i get sidetracked by some update prompt and then i end up watching tv instead.
Score: 3 Votes (Like | Disagree)
Altherekho Avatar
Altherekho
81 months ago

This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Intel Mac !


Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.


Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing ('https://www.macrumors.com/2018/06/15/apple-behind-the-mac-ads/') various "Behind the Mac" ads since 2018, with the ads ('https://www.macrumors.com/2020/03/04/apple-behind-the-mac-women-changing-the-world/') featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Article Link: Apple Shares New 'Behind the Mac' Video Featuring James Blake ('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')
Intel Mac!
Score: 2 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
81 months ago
Music to play at Guantanamo Bay
Score: 2 Votes (Like | Disagree)
D
Dave Y
81 months ago

because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Agreed.

HEre's one with literally a 10-year old Acer laptop:
https://www.soundonsound.com/people/saint-jhn-imanbek-roses
Score: 1 Votes (Like | Disagree)
B
burgerrecords
81 months ago

And yet there is James Blake with all his Grammys, Mercury Prize, etc.
because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Score: 1 Votes (Like | Disagree)
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