Apple and Amazon Under Investigation By Italian Watchdog for Alleged Price Fixing - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple and Amazon Under Investigation By Italian Watchdog for Alleged Price Fixing

Apple and Amazon are under investigation by Italy's antitrust regulator over allegations that the two companies have been blocking the sale of Apple and Beats devices to resellers in order to stifle competition (via Reuters).

italyapplestore
The L'Autorit Garante della Concorrenza e del Mercato (AGCM) is looking into the allegation, which has been made by legal but unauthorized resellers who could theoretically sell the hardware at a discounted price.

In a press release (translated) today spotted by setteBIT, the ACGM said it was investigating Apple and Amazon for alleged contravention of Article 101 of the Treaty on the Functioning of the European Union.

The purpose of the investigation is to ascertain whether Apple and Amazon have implemented a restrictive agreement to prohibit the sale of Apple and Beats branded products by electronics resellers not participating in Apple's official program, who legitimately purchase products from wholesalers and then resell them to retailers.

In the Authority's view, the agreement to exclude certain parties from the marketplace appears to have the potential to reduce competition by raising barriers to the outlet of online sales markets to the detriment of unofficial resellers, which are usually small and medium-sized enterprises that sell on the web using marketplace services.

The AGCM did not say how long the investigation would take, but did acknowledge that officials carried out inspections at the local offices of both companies this week. Apple has yet to comment on the matter.

This isn't the first AGCM investigation into Apple. A previous probe looked into the company for iPhone battery slowdowns, which the antitrust watchdog said was a form of planned obsolescence and subsequently slapped Apple with a 10 million euro fine.

Popular Stories

Apple vs DOJ Feature

Developers Question Scope of Potential Apple Antitrust Settlement

Friday October 16, 2026 6:41 am PDT by
Developers are questioning whether a settlement of the U.S. government's antitrust case against Apple would meaningfully loosen the company's control over the iPhone, according to The Information. The report highlights PayPal and Epic Games among the companies that have raised concerns with the Department of Justice (DOJ). Officials have reportedly indicated that they favor a negotiated...
General App Store South Korea Feature Feature

South Korea Rules Against Apple Over App Store Payment Rules

Wednesday October 28, 2026 9:00 am PDT by
South Korea has fined Apple 20.8 billion won ($15.5 million) and ordered it to let developers link to external payment options from their apps, The Associated Press reports. The Korea Media and Communications Commission found that Apple and Google effectively require developers to use their payment systems, violating a 2021 law intended to allow alternatives. Google was fined 42.9 billion...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...

Top Rated Comments

AustinIllini Avatar
82 months ago
I just have to admire how every Italian government organization sounds like the name of a famous painting.
Score: 3 Votes (Like | Disagree)
82 months ago
Back in the day when Sony was a big deal...they use to do this. It was really difficult to become an authorized seller. There were certain requirements you had to meet including volume. So some retailers would buy from distributors. Legally Sony could not stop the distribution but they would “strongly encourage“ distributors not to sell to certain retailers. It was an ego driven cat and mouse that ultimately was counterproductive. I am surprised Apple and/or Amazon would bother with something like this
Score: 2 Votes (Like | Disagree)
bsamcash Avatar
82 months ago
It’s silly that companies can’t charge what they want to charge for their own products.
Score: 2 Votes (Like | Disagree)
dumastudetto Avatar
82 months ago
Another government wanting a slice of Apple's considerable pie. Innovation killers the lot of them.
Score: 2 Votes (Like | Disagree)
I7guy Avatar
82 months ago
Suppose this type of investigation is the cost of doing business in the EU.
Score: 2 Votes (Like | Disagree)
82 months ago

i am guessing the issue is, that the marketplace on Amazon is open for „anyone“ to sell their items, even beating Amazon on the price but with Apple products, the same practice is not allowed, therefore keeping the price always „high“ with no competitors able to sell the same item for less. I assume if Amazon would do the same practice for anyone ... they wouldn’t have this issue
No, that would be illegal as well. A manufacturer, wholesaler or marketplace operator is never allowed to dictate the price or set a minimum price for a reseller. That's a violation of EU regulations.
Score: 1 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
4 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
14 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
16 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago