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iPhone Revenue Saw Growth in Q3 2020 Thanks to iPhone SE Launch

Apple's retail stores in many parts of the world were shut down for much of the third fiscal quarter of 2020, but the iPhone still saw two percent growth, which Apple CEO Tim Cook said was a surprise as the company expected year over year iPhone performance to decrease.

iPhone SE Cosmopolitan Clean
COVID-19 had the biggest hit on Apple's sales in April, but demand for the iPhone increased in May and June, which Cook attributed to the "very successful" release of the low-cost $399 iPhone SE and economic stimulus packages provided to many in the United States.

The iPhone ultimately brought in $26.4 billion, up from $26 billion in the year-ago quarter, marking two percent growth. Apple brought in $59.7 billion in total, marking a new June quarter record.

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Top Rated Comments

Mr. Dee Avatar
76 months ago
Stimulus Check - buy iPhone. Priorities.
Score: 10 Votes (Like | Disagree)
76 months ago
I'm so glad to have invested money in Apple stock. I'm looking forward to early retirement. Thank you everyone!
Score: 6 Votes (Like | Disagree)
76 months ago
Low price iPhone with great processor = high demand

Go figure.
Score: 6 Votes (Like | Disagree)
szw-mapple fan Avatar
76 months ago

Stimulus Check - buy iPhone. Priorities.
The whole point of the check was to stimulate consumer spending.
Score: 4 Votes (Like | Disagree)
kazmac Avatar
76 months ago
I enjoy my SE. Glad I took the plunge.
Score: 3 Votes (Like | Disagree)
76 months ago

Tim Apple is surprised that good hardware at a reasonable price point drives demand? What kind of a business leader is that?
Someone who's bracing for the worst during a global pandemic that has collapsed consumer spending around the world. I'm sure Apple had a carefully calculated target for the iPhone SE before the economy ground to a halt. But, once that economic slowdown hits, you don't know the extent by which consumer spending will pull back and how that affects their preferences. Things like stimulus checks and paycheck support also factor into how far back consumers will choke off spending. Last thing you'd want a CEO to do is overbook production as demand crashes.
Score: 2 Votes (Like | Disagree)