Universal Electronics Offers Alternative Apple TV Remote to Cable Companies - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Universal Electronics Offers Alternative Apple TV Remote to Cable Companies

Universal Electronics has announced its own take on Apple's divisive Apple TV Remote that's "specifically developers and designed" for cable, satellite, and MVPD (multichannel video program distributor) customers, according to the company (via The Verge).

uei apple tv 4k remote
The UEI Remote uses Bluetooth Low Energy (BLE) connectivity together with Infrared to provide universal control, and offers ‌Apple TV‌ users content search and control via Siri and a program guide button for live TV viewing functions, along with separate volume and channel rockers and traditional media playback buttons.

In addition to featuring Apple's MFi authentication chip for secure connectivity with ‌Apple TV‌, the remote also packs an accelerometer and ambient light sensor to automatically backlight the keys in low light environments when the remote is picked up or moved.

"We're excited that customers worldwide will soon be able to enjoy this new remote, designed specifically for the growing number of MVPDs offering Apple TV 4K to their subscribers," said Paul Arling, CEO, Universal Electronics Inc. “This remote offers convenient features to quickly access the EPG or channel surf live programming available through the MVPD's app on Apple TV 4K."

Third-party alternatives to Apple's deeply unpopular ‌Apple TV‌ Remote aren't new. Last year we saw Swiss telco Salt launch an alternative remote control for the ‌Apple TV‌ 4K set-top boxes that it includes in its domestic broadband TV bundle. Then, in July, Function101 launched a $30 variant for U.S. the consumer market (there's no ‌Siri‌ button included on that one though).

UEI's remote won't be available for consumers to buy when it launches early next year. Instead, it's being offered directly to cable companies that include an ‌Apple TV‌ 4K as part of a streaming video package.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday June 29, 2026 10:08 am PDT by
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
Apple TV 2025 Thumb 2 Sans Text

iOS 27 Lets You Update Your Apple TV Using Your iPhone

Tuesday June 23, 2026 9:09 am PDT by
If the idea of digging out your Siri Remote to install a tvOS update on your Apple TV sounds like too much effort, Apple's upcoming iOS 27 software will have a new feature you'll surely welcome. Based on the latest iOS 27 beta 2, you can push Apple TV software updates straight from your iPhone, and you don't even need to turn the Apple TV on first. Apple's set-top box now appears in the...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Credit Cards Offering New Apple TV and Apple One Perks

Wednesday June 24, 2026 7:00 am PDT by
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States. Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead. Sapphire Reserve cardholders...

Top Rated Comments

74 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
Score: 50 Votes (Like | Disagree)
74 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
Score: 40 Votes (Like | Disagree)
miniyou64 Avatar
74 months ago
I was such a hardcore defender of the Apple TV remote. It’s garbage. Impossible to select things accurately. Bloop, bloop...bloop, bloop, bloop and you’re 3 lines down from where you want to be.
Score: 28 Votes (Like | Disagree)
iapplelove Avatar
74 months ago

I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
we have a few Apple TV’s here, same 4k. And no matter how many times I pick up the remote it’s always upside down.
Score: 27 Votes (Like | Disagree)
74 months ago

100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
This guy nailed it. The AppleTV 4K REMOTE s a pile of pig crap. All design no function.

EDIT: Sorry I meant REMOTE is a POS; I am in love with my AppleTV 4K otherwise.
Score: 17 Votes (Like | Disagree)
George Dawes Avatar
74 months ago
I actually preferred the old silver one . Keep it simple
Score: 17 Votes (Like | Disagree)