Hands-On With Samsung's $30 Bluetooth-Enabled 'SmartTags' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Hands-On With Samsung's $30 Bluetooth-Enabled 'SmartTags'

Samsung recently came out with Bluetooth-enabled item trackers called SmartTags, beating Apple's rumored AirTags to market. With AirTags still set to launch later this year, we thought we'd check out Samsung's SmartTags to see just what Apple will be competing with.


There are already multiple Bluetooth-enabled item tracking options on the market, the most popular of which is Tile, and Samsung's SmartTags are similar in both design and functionality to Tile's offerings. The SmartTags are square-shaped with a small cutout at the top where a keyring can be connected, allowing them to be attached to a range of items.

AirTags are likely going to be similar, but rumors suggest they'll have a round design and will use various holders instead of having a built-in attachment point.

samsung smarttags 2
SmartTags are only designed to work with Galaxy devices for tracking purposes, and connecting and setup is a simple enough process. When setup is complete, the SmartTags show up in the SmartThings app from Samsung for tracking purposes.

In the SmartThings app, there's a map where you can see the physical location of the tag (and the item it's attached to), plus you can have it play a chime if the item is located nearby. For items lost further away, Samsung has a "Galaxy Find Network" crowd tracking feature that allows other Galaxy devices to ping lost tags to offer up a better chance of finding a lost device.

Tile has a similar crowd tracking network feature, and Apple's AirTags will too. AirTags will be trackable through the Find My app alongside your Apple devices, and Apple in iOS 13 introduced a ‌Find My‌ feature that lets lost devices be tracked even without a cellular connection by leveraging devices owned by other people. This functionality will likely be available for the AirTags, and with so many Apple devices out there, it's going to make it easier to find something that's lost.

samsung smarttags 3
SmartTags are Bluetooth-based and need to connect to a device using Bluetooth for their location to be tracked. AirTags will also work over Bluetooth, but AirTags are expected to have an edge over the SmartTags because Apple is expected to take advantage of Ultra Wideband technology, which will utilize the U1 chip in recent iPhones to allow for more precise indoor positioning and tracking.

There's a little button on the SmartTag that can be tapped to play a sound on the phone, so if you lose your phone but have a SmartTag nearby, it'll help you find your lost device.

One neat SmartTag perk includes smart home control. The button on the SmartTag can be customized to control smart home devices through various long and short button presses. That's not something that's rumored for the AirTags, but it's possible that we could see Apple use the positioning functionality to interface with HomeKit devices through automations.

samsung smarttags 4
SmartTags are using a traditional CR2032 battery that's replaceable, and it's not yet clear what Apple's battery solution will be. There have been rumors that Apple will use rechargeable batteries and rumors of a replaceable battery, so we'll have to wait to see what Apple ends up implementing.

We've been waiting on the AirTags for a long time now, but multiple rumors have suggested that 2021 is the year we'll finally see a launch, so there's a possibility we may not have to wait too much longer to see Apple's solution.

Price wise, Samsung is charging $30 for the SmartTags, which is competitive with other offerings on the market. It's possible Apple will also aim for that general price point, but we don't really have word on what AirTags will cost.

SmartTags are useful for those who have Galaxy devices, but they don't have much of an edge over existing trackers from companies like Tile, so there's not much of a reason for an Apple user to pick up a SmartTag.

Related Roundup: AirTag
Tag: Samsung
Buyer's Guide: AirTag (Buy Now)

Popular Stories

samsung canada iphone duo ad

Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign

Friday October 30, 2026 10:20 am PDT by
Samsung this week launched an advertising campaign mocking the display issues some people have had with the iPhone Duo. In an Instagram post on its Canadian account, Samsung shared several images showing a bright line through the spot where iPhone Duo models have been experiencing display problems. There are three images, each with different text: Folding is nothing new to us Foldi...
elevation lab airtag silencer

Elevation Lab Pulls AirTag Silencer After Stalking Concerns

Tuesday October 13, 2026 2:14 pm PDT by
Earlier this year, Elevation Lab announced the launch of a "Silencer" for AirTag meant to pierce the speaker on the device to disable the sound. Elevation Lab explained that it created the Silencer to keep thieves from detecting an AirTag on valuable products like bikes, but the company didn't think easy speaker removal would be problematic. The AirTag plays a sound when it is away from...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...

Top Rated Comments

75 months ago

CR2032 batteries are dangerous and an environmental hazard. As usual, poor design form Samsung.
https://www.apple.com/uk/shop/product/MM4T2ZM/A/apple-remote

Attachment Image
Score: 14 Votes (Like | Disagree)
Professor Rucy Avatar
75 months ago
But don't fret... AirTags are just around the corners' corner's corner. Next quarter!
Score: 14 Votes (Like | Disagree)
75 months ago
How broke do you have to be to still own physical car keys? Just kidding, I'm that broke.
Score: 12 Votes (Like | Disagree)
75 months ago
why hasn't Tile started whining about not being included in the Samsung find my software? Did they give up on that tactic? It always was pretty stupid, they should have created the killer app that everyone wanted to use whether you used Tile or not.
Score: 12 Votes (Like | Disagree)
75 months ago
Samsung: "First!"

Apple: "We took our time to make a quality product that people will actually want to use."
Score: 9 Votes (Like | Disagree)
75 months ago
Apple's tags will not be $30 each - I can you tell you that right now.
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
4 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
14 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
15 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
1 day ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
1 day ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago