Apple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country's Advertising Standards Authority that it was misleading customers.
As reported by 9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple's indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the product page in the UK to indicate it "supports 99% of the P3 wide color gamut."
9to5Mac (Change in Pro Display XDR website following complaint)
Additionally, UK customers complained to the ASA regarding Apple's use of the term "Far beyond HDR." The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.
Friday November 6, 2026 3:27 pm PST by Juli Clover
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Sunday November 8, 2026 7:42 am PST by Joe Rossignol
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
There are some nasty little pedants in our country...
This is definitely 100% true, but in this case we're talking about £5,000 professional device where these minor differences are actually fairly meaningful if you're seeking to make an accurate pre-purchase comparison with something else on the market. I don't think there's anything wrong with ensuring accuracy of marketing.
Ask anyone: 99% is not 100%. Imagine if the Apollo missions only made 99% of the way to the Moon. Apple should strive to be as accurate in their product descriptions as possible. There's no need to fudge that 1%.
I object to the use of the term "United" in United Kingdom. This seems to imply that the citizens are 100% united and the real value falls far short of that. A disclaimer needs to be added.
