Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games.

epic iap feature 3
Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":

At the heart of the Epic complaint is they'd like developers to each put in their own payment information. But that would make the App Store a flea market and you know the confidence level you have at the flea market.

The volume of people going into such a market would be dramatically lower, which would be bad for the user, because they would miss out on the innovation like we just heard with the four developers. And the developers would be left out because they wouldn't have a huge audience to sell to. So nobody wins in that environment.

Apple's App Store Review Guidelines require apps to use Apple's in-app purchase system, with direct payment systems forbidden.

Cook said he is confident that Apple should prevail in its lawsuit against Epic Games, so long as it is able to communicate the facts clearly. The U.S. bench trial is scheduled to begin May 3 in Northern California federal court.

Cook also revealed in the interview that Apple reviews 100,000 apps submitted for review every week and rejects about 40,000 of them. He said that by curating the App Store, users have "a safe and trusted place" to discover apps.

Timed with Cook's interview with the Toronto Star, Apple has issued a press release touting the success of the App Store in Canada. In the press release, spotted by the blog iPhone in Canada, Apple said the App Store now supports more than 243,000 jobs in Canada and added that developers across the country have generated more than $2 billion CAD in total earnings since the App Store launched in 2008.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
Apple Says Over 100000 Apps Optimized for iPhone Duo But These Are Still Missing Feature 1

Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing

Friday November 6, 2026 9:18 am PST by
Apple today announced that more than 100,000 apps have been optimized for the iPhone Duo, released two weeks ago. We confirmed that this figure refers to apps built with the iOS 27.1 SDK or later, meaning these apps fill the full width of the iPhone Duo's inner and outer displays and have vertical controls in the status bar. A statement from Susan Prescott, Apple's Vice President of...

Top Rated Comments

macintoshmac Avatar
73 months ago
Did macOS with its open app system become a flea market then, by Tim’s standards?
Score: 30 Votes (Like | Disagree)
timborama Avatar
73 months ago
I love flea markets!
Score: 28 Votes (Like | Disagree)
sw1tcher Avatar
73 months ago

At the heart of the Epic complaint is they'd like developers to each put in their own payment information. But that would make the App Store a flea market and you know the confidence level you have at the flea market.

The volume of people going into such a market would be dramatically lower, which would be bad for the user, because they would miss out on the innovation like we just heard with the four developers. And the developers would be left out because they wouldn't have a huge audience to sell to. So nobody wins in that environment.
:rolleyes:


Having a 3rd party payment would be an additional payment option, Tim. An option. You know what "option" means, Tim?

Having a 3rd party payment option wouldn't make the App Store a flea market... no more so than a brick and mortar store having payment options aside from cash.

Does a brick and mortar store offering cash, check, debit, and credit card payments make it a flea market? No.
Does it dramatically lower the volume of customers going to the store? No.
Would it be bad for the customer? No.

The only thing that would be bad is Apple losing out on their 15% or 30% cut of the transaction. That's what Apple is worried about.

Want to talk about "confidence level," Tim. Let's talk about the confidence an app store user had in your App Store which lead to the loss of 17.1 bitcoins ('https://forums.macrumors.com/threads/bitcoin-scam-app-approved-by-apple-robs-iphone-user-of-600-000.2290123/') or of the App Store allowing scammers to rake in millions through the fake apps ('https://forums.macrumors.com/threads/scam-ios-apps-still-raking-in-millions-in-revenue-on-app-store-updated.2283962/').
Score: 27 Votes (Like | Disagree)
73 months ago

Yeah, agree with others that Apple's choice of term to describe a lower-quality App Store perpetuates racist and ethnocentrist ideologies. The fact that no one in marketing/legal caught this illustrates the ubiquity of implicit bias.

Bad form, Apple.
So now it’s racist to say you never know what you’re gonna get shopping at flea markets. Hahahaha. Jesus. Ironically, you characterized him comparing to a flea market as a lower standard. :)
Score: 27 Votes (Like | Disagree)
73 months ago
They're all going to defend their monopoly with whatever convoluted logic they can dream up
Score: 25 Votes (Like | Disagree)
73 months ago
If Visa or Mastercard were charging merchants 30% they'd be out of business. Apple abuses its position to set this rate.

Given the profits Apple sees from App Store revenues, it's clear that 30% more than covers the overhead (which is their argument) for store maintenance. It should be closer to the 3-5% that payment processors IRL charge. I'd even go as high as 10% considering Apple must also pay Visa/MC/etc. fees as well.
Score: 19 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
10 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
10 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
17 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
1 day ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago