Apple Shares Two New 'Behind the Mac' Ads
Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.
The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.
Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.
Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.
Popular Stories
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
