iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.
iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.
There have been multiple reports suggesting that the iPhone 12 mini has not been as popular with consumers as expected, and Tim Cook's commentary seemingly confirms that it is the least popular of the four iPhone 12 models that Apple has released.
Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.
Popular Stories
Apple today announced financial results for the fourth fiscal quarter of 2026, which corresponds to the third calendar quarter of the year. The quarter included a number of August and September product releases from Apple, as well as the CEO transition from Tim Cook to John Ternus that took place on September 1.
For the quarter, Apple posted revenue of $114.5 billion and net quarterly profit ...
Apple held its earnings call for the fourth fiscal quarter of 2026 today, and it was Apple CEO John Ternus' first earnings call in his new role. He had Apple CFO Kevan Parekh on hand, and he brought in Chief Operating Officer Sabih Khan.
The trio covered iPhone Duo sales, Siri AI, and increasing memory costs, among other topics.
iPhone Duo
After the earnings release, Ternus told Reuters...
John Ternus will participate in his first Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
Ternus and Apple's CFO Kevan Parekh will discuss the company's earnings results for the third quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street...
