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App Store Now Offers Search Suggestions

Apple today announced that the App Store is now offering search suggestions, a new feature that's designed to make it easy to locate exactly what you're looking for when seeking out a new app or game.

app store search tags
You'll see search suggestions when you start typing in a new search term. So, for example, if you type in "Game," you'll see specific categories you can add such as "puzzle," "multiplayer," "kids," "offline," and other options.

When you tap one, such as "puzzle," you can drill down even further with options like "jigsaw" or "word," so you can find specific kinds of content even if you don't know exactly what you're looking for.


Search suggestions were previously available for some users as part of a test, but Apple says the feature is rolling out today in the United States, Canada, the UK, and Australia.

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Top Rated Comments

goobot Avatar
70 months ago

What bugs me (and baffles me) is that if I search for, say, Spotify, the top hit is TikTok. If I search for Flipboard, the top hit is an app called The Knowledge. Why isn't the top app the one I actually want? Why is Apple trying trying to push me towards apps I don't want?
Ad revenue
Score: 6 Votes (Like | Disagree)
70 months ago
These are just sponsored keyword ad placements. Calling them suggestions suggests that they somehow are closer to your search term than the rest. No, they just paid Apple to be shown to you.
Score: 4 Votes (Like | Disagree)
70 months ago
P
PU
PUB
PUBG

"Did you mean call of duty mobile?"
Score: 3 Votes (Like | Disagree)
interstella Avatar
70 months ago
Thanks. Never spotted that it was an ad!
Score: 2 Votes (Like | Disagree)
interstella Avatar
70 months ago
What bugs me (and baffles me) is that if I search for, say, Spotify, the top hit is TikTok. If I search for Flipboard, the top hit is an app called The Knowledge. Why isn't the top app the one I actually want? Why is Apple trying trying to push me towards apps I don't want?
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
70 months ago

Thanks. Never spotted that it was an ad!
I can't be sure, but it could be related to an earlier rumored additional ad feature.
https://www.macrumors.com/2021/04/22/apple-expanding-ads-for-app-store/
Score: 1 Votes (Like | Disagree)