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Apple's New Pride Bands Include App Clip on Packaging for Quick Access to Matching Watch Face

Apple today released new Pride Edition versions of the Braided Solo Loop and Nike Sport Loop for the Apple Watch, while a matching Pride Woven watch face will be available in a future software update (likely watchOS 7.5, which is currently in beta).

pride band app clip
One interesting tidbit shared in the announcement is that, for the first time, Apple will be including a scannable App Clip code on the packaging of each new Pride band, providing a convenient way for customers to immediately access the new Pride Woven watch face when available. (App Clip codes require an iPhone running iOS 14.3 or later.)

Introduced in iOS 14, an App Clip is a small part of an app that's discoverable at the moment it's needed, even if the app is not installed.

Priced at $99, the Pride Edition Braided Solo Loop weaves together the original rainbow colors with those drawn from various Pride flags, according to Apple. Or, for $49, the Pride Edition Nike Sport Loop features a nylon weave with reflective rainbow yarn inspired by the Pride flag, which Apple says is designed to shimmer when light strikes it.

The Pride Edition Braided Solo Loop is compatible with the Apple Watch Series 4 or later, while the Pride Edition Nike Sport Loop is compatible with Apple Watch Series 3 or later. The new Pride bands are available to order today from Apple.com and the Apple Store app, and will be available at Apple Store locations beginning May 25.

Related Roundup: Apple Watch 11

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Top Rated Comments

68 months ago
I really hope they use this tech to allow you to get the Nike and Hermès faces by buying the bands. It’s so dumb to hardware lock them to identical hardware with different firmware. If I’m willing to pay $400 for an Hermès band I should be able to use the dang matching face.
Score: 9 Votes (Like | Disagree)
68 months ago

Has anyone used a silicone solo loop for their watch and gotten a rash?

Has anyone had better luck with the braided loops, like this one?
Love the braided loop to be fair, most comfortable yet, wear it 24/7 apart from when charging, no issues yet
Score: 5 Votes (Like | Disagree)
saxon48 Avatar
68 months ago
I completely forgot App Clips were a thing. Would definitely like to see them out in the wild eventually. The new Solo loop is pretty cool.
Score: 5 Votes (Like | Disagree)
68 months ago
Wait are app clips still a thing? I feel like this is the first mention since they were released
Score: 4 Votes (Like | Disagree)
maxfromdenmark Avatar
68 months ago
I wish the bands had a little chip inside for swapping the watch face automatically. Like Philips Sonic brushes having a tiny chip counting when is time to exchange the brush.
Score: 3 Votes (Like | Disagree)
flur Avatar
67 months ago

Interesting that App Clips can evidently be used to install watch faces, indicating that the necessary frameworks exist for watch face installation without updating the OS. Would be interesting if someone could figure out a hack to install arbitrary watch faces via a modified App Clip.
It appears it doesn't let you install it, you do that via the OS update, and then the app clip simply locates it for you so you can add it to your faces.
Score: 2 Votes (Like | Disagree)