Apple's New 'In the Dark' iPhone 12 Pro Ad Highlights Night Mode
Apple today shared a new "In the Dark" ad focusing on the Night mode feature that's available in the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max.
The spot focuses on night mode selfies, showing a man taking photos of himself in various low lighting situations. "Now you can take amazing selfies in the dark," reads the tagline of video, which also uses the song "In The Dark" by YG.
Night mode was first introduced with the iPhone 11, but it was previously limited to the rear-facing camera. With the launch of the iPhone 12 lineup, Apple expanded Night mode to the front-facing camera and added a feature for taking Portrait mode shots in the dark.
Apple earlier today shared another new ad spot titled "Haystack," which focuses on locating a lost iPhone using the Apple Watch.
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
