Apple and Billie Eilish Collaborate on Short Film Promoting Spatial Audio
Apple has teamed up with singer Billie Eilish on a new short film to promote Apple Music's recently launched Spatial Audio feature.
The 90-second video, created by Apple Music in close collaboration with Eilish, mashes up the songs "Getting Older" and "GOLDWING" from the artist's latest album "Happier Than Ever." Eilish is seen singing in front of a vanity mirror, and as the song transitions, her reflections start to multiply in additional mirrors surrounding her, which Apple said is a metaphor meant to represent what it's like to listen to Spatial Audio.
Apple said Spatial Audio takes the listening experience of the new album to new heights, bringing dimensionality to Eilish's vocal performance.
Based on Dolby Atmos, Spatial Audio provides a surround sound experience, making songs sound like they are coming from all around you. Thousands of Apple Music songs have been made available in Spatial Audio since the feature rolled out in June, including Lady Gaga's "Rain on Me" and Kanye West's "Black Skinhead," and Eilish's new "Happier Than Ever" album can also be listened to in the immersive audio format.
Popular Stories
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors.
"Page Not Found," says Apple. "Give this a spin instead."
Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found."
The easter egg is only...
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity.
In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
As spotted by Hidde Collee, the Apple Music page on Apple's website now has the updated branding that Apple officially introduced earlier today.
Apple Music has a new black-and-white logo and app icon, with Apple doing away with the red color scheme that it previously used for the streaming music service.
In a YouTube video released earlier today, Apple showed how the new Apple Music...