Twitter Hashflag for October 18 'Unleashed' Apple Event Now Live
Alongside of its events, Apple uses an #AppleEvent "hashflag" on Twitter, and after today's announcement, the hashtag has been updated with new artwork reflecting the "Unleashed" event.
The updated hashflag features a light blue to darker blue transition, which is in line with the artwork for the event invite. Apple uses hashflags to increase event visibility and build hype on social media networks.
Apple has been using custom Twitter hashflags since late last year, and research done by Agency Creative suggests that these custom hashflags can cost up to $1 million.
The "Unleashed" Apple event is set to take place on Monday, October 18, and it is expected to focus on
new 14 and 16-inch MacBook Pro models.
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
