Apple's Black Friday Promotion Now Underway in the U.S. and More Countries - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Black Friday Promotion Now Underway in the U.S. and More Countries

Apple's annual four-day Black Friday through Cyber Monday shopping event is now underway in the United States and select other countries, with customers able to receive a free Apple gift card with the purchase of select products through November 29.

apple black friday shopping event 2021
Participating countries include the United States, Canada, Australia, New Zealand, the UK, Ireland, France, Spain, Portugal, Italy, Germany, Belgium, the Netherlands, Sweden, Denmark, Finland, Norway, Switzerland, Luxembourg, Poland, Austria, Hungary, Czech Republic, the United Arab Emirates, and select other regions.

The promotion is available on Apple's online store, in the Apple Store app, and/or at Apple Store locations. As usual, refurbished products are not eligible for a gift card, and the offer cannot be combined with educational pricing.

Black Friday is one of the few occasions per year that Apple offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday roundup for the latest discounts on the iPhone, iPad, Mac, Apple Watch, AirPods, accessories, and more.

Apple's gift card values in the United States are as follows:

  • $50 for iPhone 12, iPhone 12 mini, and iPhone SE
  • $25 for second-generation or third-generation AirPods
  • $50 for AirPods Pro
  • $75 for AirPods Max
  • $50 for Apple Watch SE and Apple Watch Series 3
  • $100 for 11-inch and 12.9-inch iPad Pro
  • $100 for MacBook Air, 13-inch MacBook Pro, and Mac mini
  • $200 for 27-inch iMac
  • $50 for Apple TV 4K and Apple TV HD
  • $50 for Magic Keyboard for iPad Pro and iPad Air
  • $25 for second-generation Apple Pencil, Smart Keyboard Folio, MagSafe Duo Charger, and four pack of AirTags
  • $25 for Beats Flex and Beats Studio Buds
  • $50 for Powerbeats Pro, Solo3 Wireless, and Studio3 Wireless

As usual, many of Apple's latest products are excluded from the offer, such as iPhone 13 and Apple Watch Series 7 models.

Apple gift cards are now all-in-one and can be used towards the purchase of products, subscription-based services like Apple Music and Apple TV+, App Store apps, iTunes Store content like TV shows and movies, iCloud+ storage, and more.

The full terms and conditions for Apple's shopping event are available here.

Related Roundup: Apple Deals
Related Forum: Community Discussion

Popular Stories

best apple deals mothers day gradient

Best Apple Deals of the Week: Shop Popular Mother's Day Accessory Deals, Plus AirPods Max 2 for $509.99

Friday May 8, 2026 7:37 am PDT by
Mother's Day is just two days away now, and you can still find great discounts across multiple retailers like Anker and ZAGG. Additionally, this week we began tracking new record low prices on the AirPods Max 2, M5 Pro MacBook Pro, and iPhone Air MagSafe Battery. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
airpods max 2 purple

AirPods Max 2 Available for $509 in All Colors on Amazon

Saturday May 9, 2026 7:51 am PDT by
Apple's new AirPods Max 2 just launched last month, and you can get all five color options for $509.00 this weekend on Amazon, down from $549.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This is a match of the all-time low price on the brand new AirPods ...
m5 pro macbook pro launch day

Apple's 2026 MacBook Pro Available for Record Low Price This Weekend

Sunday May 10, 2026 7:09 am PDT by
Apple's new 14-inch M5 Pro MacBook Pro with 24GB RAM and 1TB SSD is still available for an all-time low price this weekend on Amazon. It's available for $1,983.94, down from $2,199.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This beats the previous deal we tracked on ...

Top Rated Comments

Justin Cymbal Avatar
59 months ago
Awesome! I’m glad Apple does this sale every Black Friday!

I’m going to place my order for the new 4K Apple TV right now

I’m getting the 64 GB one so it’s $199 & Apple includes a $50 gift card

I’m getting this for my living room LG TV which I just bought 2 years ago
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
59 months ago
Ahhh! nothing but gift cards. However, it's still not bad.
Score: 4 Votes (Like | Disagree)
Justin Cymbal Avatar
59 months ago
I just placed my order for the new Apple TV but it’s currently backordered and says it’s getting delivered between December 7-14

Also noticed that the tax is calculated on the amount after factoring in the gift card

Not sure if that is only true for some states but I live in Massachusetts and the rate is 6.25%

Apple did the same thing last Black Friday when I bought my HomePod- instead of paying tax on $299, I paid tax on $199 because of the $100 gift card promotion

Attachment Image
Score: 3 Votes (Like | Disagree)
ntg Avatar
59 months ago
...but no mention on the page of the Homepod Mini :( (a reasonably-affordable entry into the 'world of Apple' for many)
yet Amazon are really plugging the Dots in their Black Friday sales.

A missed opportunity I think...
Score: 2 Votes (Like | Disagree)
59 months ago
Bought my Apple TV. Waiting for that gift card to be emailed to me so I can purchase 2 HomePod mini.
Score: 2 Votes (Like | Disagree)
59 months ago

this is a little silly - i bought 2 ipad accessories yesterday and now i can't buy the 4-pack of airtags at all, because i've exceeded the gift card limit for the promo.

as far as i can tell there's no way to decline the promo gift card, so i just can't buy the airtags until the black friday promotion ends.
if you follow this link to Apple's EDU store, will it let you order the AirTags now? https://www.apple.com/us-hed/shop/buy-airtag/airtag/4-pack

or why not just have a family member or friend order it with their Apple acct? :)
Score: 1 Votes (Like | Disagree)